With a wide variety of advertising options to go with roughly any advertiser’s desires, Video advertising on YouTube has now become as refined as Google AdWords itself. Google is helping video advertising be more accessible to any business. YouTube has a variety of advertising options available to cater to the requirements of any client.
There are two ways to buy ads on YouTube: auction and reserved placement. Auctioned ads are purchased through AdWords; a reserved placement needs to go through a YouTube sales rep. Reserved placements generally apply to large-budget, brand-building campaigns.
Auction Placements On YouTube
As the word say "Auction" which is available On YouTube Through AdWords only. Your ads will be displayed if they beat the competition. Auction YouTube Media ads for this you have to bid and your ads will go for auction and the winner of the auction pays the minimum amount necessary to outrank the next advertiser in the auction. YouTube allows advertisers to leverage the AdWords' auction-based system to target specific YouTube content.
Standard Banner Ad – These are just like the regular Google Display Ads, available as standard banner ads and rich media ads. You can use topic categories and keywords to specify where you want these banner ads to appear. Bright, colorful images that will grab the eye are best practice.In-Video Overlay Ads – In-video overlay ads appear as pop-ups within existing contextually targeted videos that are targeted by selected queries. Destination URLs within in-video ads can go to locations outside of YouTube.
Your video can show on:
- TrueView In-Slate appears before YouTube partner videos that are 10 minutes or longer.
- TrueView In-stream plays your ad before or during another video from a YouTube partner.
- TrueView In-Display appears alongside other YouTube videos, or on other Google Display Network sites that match your targeting options.
- TrueView In-Search works similarly to text ads in Google search, with advertisers bidding on keyword terms
With such a wide variety of advertising options, YouTube is a serious player in the online advertising world. Adding almost any of these campaigns to your account will almost definitely improve performance, no matter what you’re advertising. And, you know, when you need a break after setting it all up. These days media strategy needs to consider online video, which means the media planner needs to understand the space as well.