Leveraging on this huge audience with AdWords it’s a clear win-win situation. You can find great youtube placements that will make your product shine in no time. Additionally, videos also allows marketers to build better relationship with their viewers than they can with other types of ads.
This is going to be a really useful post in case you are looking toward advertising on YouTube. Even though there is a lot more complex information that goes into getting the best Returns from YouTube ads, this guide will give you a good head start in helping to understand what awaits you.
With the progress of advertising on the Google Display network and on mobile and tablet devices, numerous businesses may be failing to take benefit on the growing YouTube advertising opportunities.
Important Information You Should Be Aware Of
YouTube banner ads are available in every page of Youtube apart from the Homepage. They are accessible as a 300x250 ad (or 480x70 for in video ads). Youtube allow multiple formats - Flash, images, or Rich Media (Flash and HTML5) from accepted vendors. Rich Media ads have got to be third-party served. They are also accessible to you through AdWords.
Youtube does not allow pop-ups, expandable ads, floating ads, or any ads with automatic audio. Every one of the fees from Rich Media vendors must be remunerated for by the advertiser or agency. YouTube does not handle the Rich Media fees.
YouTube Advertising Display Ads exist inside the larger Google Display Network. Display ads allows your ads to become visible together with related YouTube videos, or as pop-ups inside YouTube videos.
Standard Banner Ad are just like the customary Google Display Ads, accessible as customary banner ads and rich media ads. You can make use of topic categories and keywords to identify where you would like these banner ads to come into view. Brilliant, multicolored images that will grasp the user’s attention are best practice.
InVideo Overlay Ads come into view as pop-ups inside on hand contextually targeted videos that are targeted by chosen queries. Destination URLs inside in-video ads can go to locations exterior of YouTube.
Good for Branding, Targeted Traffic but also Remarketing!
Banner ads in the sidebar will definitively non interrupt the navigation of an user but they will definitively be noticed by your audience. Because this type of ads become visible next to the content you're watching in a non invasive way, they are definitively a good tool for some branding but also to generate qualified traffic.
Retargeting ads can be used to try to connect with Youtube users who have previously visited your website. They will be likely to connect more since they already know who you are! Make sure to create custom banners for your retargeted users in order to build a better experience for them.
Video Ads Made Simple: Display Ad Builder
There are an assortment of different forms of InVideo templates which can be seen inside the Display Ad Builder tool available for use free of charge from Google AdWords. As a result, the creation of these InVideo advertisements is made unbelievably simple for everybody.
The production of overlays ads, which are the advertisements that are situated over the top of a video on YouTube, definitively is something you should look into. They are 480x70 ads that appear during a video on youtube and they might be a little bit too annoying if showed too often. You might be better of with using a cap on impressions.
The creation of overlays ads is very easy thanks to the Display Ad Builder tool. Google will do the majority of the work. You will only need to word it right and test different ad variations to see the one that performs the best!
Roughly one billion videos are watched by Youtube users daily on the YouTube site and thus it is clear how you have a lot of opportunities at your fingertips. Test what the potential could be for you and your business in terms of InVideo advertisements on YouTube and the Content Network.
Do Not Forget About Best Practices
Make sure you incorporate a compelling call-to-action on the overlay. Set the frequency cap to a minimum of 1 impression per user for every hour (or tune it up as you think it best fits your business.
To stimulate better performance, make sure to use a transparent background in your banners. It is suggested to create ads with only the necessary amount of layers. As we used to say in business school, it is important to apply the KISS rule (Keep It Simple and Stupid).
It is going to be very important to proactively look for top performing placements manually because you will be sure that they perfectly fit your product. They might have less traffic overall, but the quality of the clicks will be much higher.