This is one of the most typical questions we get whenever we consult a company. Scaling your PPC campaign can majorly boost your profit. On the other hand side, it can also lower your profits if you choose to scale your campaigns at the wrong point in time.
Since all of the data that has been accumulated over time will matter when scaling your campaign, meaning when you decide to significantly increase your budget, you want to make sure that you choose the right point in time with the right data set to back up your decision.
Which factors should you consider to take a decision about that?
It all comes down to testing different advertising solutions and analyzing your data. Feel free to contact us to receive advice regarding scaling your PPC account.