Does this seem common? You know that “Content is important!” You know that your business needs to ramp up its content efforts, but you’re not precisely certain how or where to begin and you don’t want to squander valuable marketing budget dollars up till then.
A content audit of your website is a good starting place. A content audit allows you to look into into all the parts of your site, combing key sections and even pages one by one. It’s the start of the Year.
You probably have to a certain extent a small number of new things you’d like to assess as we move into the second half of 2014, but a content audit is something that must not be delayed.
Your content is going to be perhaps the most significant facet of your business and many content strategies will have to adjust as a reaction to all the Google changes the prior year.
A content audit should answer these questions:
Is brand messaging unfailing? Is copy appealing? Are there calls to action? Are you getting users to where you would like to go?
Is the content understandable, on-point, and suitable for the intended viewers?
Does your navigation seem right? Is it trouble-free for users to get to where they would like to go?
Are pages simple to read?
Is the content’s quality and flow reliable? How is the grammar?
Are header tags, page titles, and content optimized?
Are you appealing other forms of content (video, infographics, images, social media)?
Content audits usually are thought of as a method to go from end to end of your site to analyse and optimize its content for all webpages.
A content audit is an inventory of your current website content with notes on how well that content is meeting your site objectives. Your content inventory will inform what parts of your web content need overhauling, what should be scrapped, and what can stay as-is as you reconfigure your content to meet revised objectives.
The blog is an excellent page to begin with, but don’t forget that you may not be completed with just that if you actually would like to provide your website a complete audit. No matter what your decision is, you’ll be gaining a great advantage: You’ll have a better overview of your website more and get a feel for the content that needs an update.
This is a fine initial step in increasing a content strategy if you don’t have one by now.
Through gazing at analytics, you can perceive what content is trendy and unearth some trends you never knew were there.
From time to time you will uncover what businesses call “content audits” as assembling every information, afterwards analyzing that information, developing pages and finally writing an updated content. After that, you need to analyse the effect of your changes. Results will take a minimum one week process depending on the extent of your website.
Content Audit Guide
If you’ve by no means gone all the way through a content audit prior to this time, don’t worry about it. It does take time to finish, it has to be completed by hand by an actual person, do not trouble with one of those programmed systems. It must not be excessively complicated and it simply needs a clear process built around your needs.
Here are 3 fundamental steps that will assist you to set up a content audit and that apply to all business types:
1) Making preparations. You have to start preparations for a line of attack or approach. You have to be on familiar terms with who will be implementing the content audit, what you would like to acquire from the audit, and in conclusion, which place you are going to start on.
2) Start with a spreadsheet. Use it to inventory each unique URL on your website. Make certain you have a spreadsheet to remain structured. This may look as if its apparent, nevertheless it’s in fact what you ought to be taking account of in your spreadsheet that can make your audit a success
Here are a number of the items that you can make use of while you are making a spreadsheet, however bear in mind you can include countless more. Title, Date, URL, Category, Author, Keywords and Audience, Seasonality, Needs altered, Traffic, Social Trend
3) Organize content audit based on the structure of the site. When doing a content audit, you ought to structure all the unique pages on your site based on an information hierarchy that you outline at the beginning. Your website structure should inform the location of each page on your site. This allows you to filter pages in the spreadsheet by section.
Do not forget that SEO is important and therefore keep it in mind while working on your content auditing and optimization. You have got to have both customer and SEO friendly content on the site!Content Audit Guide