Google and Bing, the two huge players in the search engine market, each have their individual advertising interfaces. of course, you would like ads in front of every person who could probably be interested in your business, so and decide to commence campaigns on mutual interfaces. You swiftly become conscious that the two interfaces are just diverse enough to make things easier said than done. But due to new developments it has become less complicated.
Importing Google AdWords Campaigns into Bing Ads
An amazing functionality that was launched in the Bing Ads user interface is the capability to reproduce your AdWords campaigns via the Bing campaign import tool. The tool crosses point with the Google API straight and lets you choose your campaigns subsequent to using your Google account to log in and plot a course to your account.
Once the suitable campaigns have been chosen to import, Bing does all the handwork for you making all the suitable campaigns and copying over the majority of the settings.
This is a great tool which can be used on a regular basis. Moving campaigns to Bing/Yahoo is every now and then delayed owing to the labor drawn in. This tool gives marketers a means to broaden their horizons in advertising while decreasing the hassle of moving to the Bing/Yahoo network.
What are not imported and ought to be fixed as part of a checklist when the campaign move is done
This is a thing to always look at, be certain that tracking code is still right subsequent to the move, if you have tracking code mutually on keyword and ad level, you must look out for whether the proper tracking code is being made use of by Bing Interface.
Be very cautious in case you have a campaign that is done with day parting, as not any of these settings are moved over. The Bing campaign settings are more restricted than what is accessible in the Adwords UI, so a number of physical exertions are concerned here if you have numerous campaigns selected into this approach. You will almost certainly have to adjust your chosen times as there is smaller amount flexibility on hand in the Bing settings.
There is no negative broad match offered in Bing Ads, if in case you have negative keywords placed to this match type, review those as they will be set to phrase match in the Bing Ads interface.
Location Option Targeting
Bing does not have the equivalent opportunity accessible as Google so be certain to make sure your settings subsequent to the move to spot if the targeting is still set fittingly