A new AdWords campaign does include Search Partners in its targeting. But is this network as good as Google itself? The response depends on what you expect from your campaigns, inexpensive visibility or strong return on investment.
When it comes to purchasing clicks from Google AdWords, the Search Partner network remains one of the least clear and most difficult to optimize areas to work with. The official Google help page for Search Partners is a bit unclear regarding precisely what you obtain from Search Partner traffic. You in fact can’t manage anywhere near as much of your search partner traffic as you may want.
Search Partners Are Usually Cheaper But Convert Less
The scope of the Search Partner network is in fact wide-ranging. Both internal search results and product pages on sites similar to Amazon, Walmart or SoundCloud can be a component of the network.
There in fact is not anything intrinsically off beam with Search Partner traffic. It is inclined to run at a parallel at times somewhat higher cost per conversion to the Google Search Network, and CPCs can be less expensive, as well. It is best to leave Search Partners turned on when starting a new campaign.
Search partners might generate irrelevant search terms. If you explore the Search Terms report, you can see some strange queries appearing.
Limited by Budget? Focus on The Search Network
If the account is budget limited from the beginning, you may want to think about switching them off, but if not the supplementary percentage of clicks that Search Partners bring is well worth it at any rate up till the time you have figures to imply the opposite.
If you have an older account and you have been administering with Search Partners long enough to produce noteworthy statistics, you’ll need to evaluate the outcome for yourself.
Segment Your Traffic For a Better Analysis
For a speedy examination, you can attempt using the segment button in your all campaigns menu and segmenting by Network (with search partners).
To get these figures, get on segment by Networks (with Search Partners) when downloading a campaign report and after that make use of a pivot table that has Campaigns for rows, network for columns, and a custom formula for either CPA or ROAS in your values.
You may utilize these figures to suspend Search Partners wherever they are greatly not working by going back into your settings and turning to Google Search Network solely.
The search partner network is quite blind in regards to targeting. That denotes that you can't see beforehand which sites your ads will show up, you can't make out performance per site when your ads are showing, and you can't get rid of poorly performing sites from your campaigns.
You should make use of the Google search partners in Google AdWords if you would like take advantage from the large amount of searches related to your products and services.
The main advantage of choosing to run ads with the Google search partners is that you can expand your advertising exposure to other search engines which generate millions of searches every day. And many of those searches are for the products and services you’re looking to advertise for.
If by any chance the Search Partners are not working for you you can turn search partners off entirely if the CPA/ROAS is bad.