The Opportunities Tab in Google AdWords relaunched with more than a few new types of opportunities displayed in one view.
The campaign suggestions comprise of where to add sitelinks and where to increase bids to show your ads more often than some of your competitors. Google also makes suggestions for breaking out ad groups to show more relevant ads, and highlights when bids can be lowered to stay within budget without losing click volume.
Opportunities are based on an accounts performance from the previous 7 days. Google says more opportunities will continue to be added to the tab over time. As always, take caution when implementing suggestions and be sure to review based on your own analysis.
New high-impact opportunities
Google supplemented a number of new opportunity types for more ways to develop your performance.
- Convert additional clients in your finest locations: If a business’ conversion rate varies athwart locations, you may observe opportunities to amplify your location bid adjustment where your conversion rate is lofty, or reduce your location bid adjustments where your conversion rate is small.
- Obtain further out of your present budget: If you’re consuming your entire budget, you may observe opportunities to lower your bids to maximize clicks.
- Show up more frequently than competitors: If your ads are being viewed not as much regularly than some businesses contending for the identical traffic, you may miss opportunities to be viewed by clients.
- Display ads that are further pertinent: If you see an ad group with keywords associated to plenty of diverse themes, it's difficult for you to illustrate an extremely pertinent ad, so you may take the opportunity to produce new ad groups from your keywords.
- Reach out to more consumers on strongly associated searches: If you are generating clicks on terms that are similar to your existing keywords, you may notice opportunities to widen your keyword match types.
- Be viewed on the first page: If your ads are screening underneath the first page while users explore on high-quality keywords, you may notice opportunities to elevate your bids to show your ads on the first page.
More Opportunities to Pick
The Design makes implementing new opportunities easier. Some suggestions take account of where to increase bids to show your ads based on your location more frequently than a number of of your competitors. Where to lower your bid to confine supplementary clicks and even suggestions to change the target of a keyword to capture missing clicks.
More opportunities will continue to be added to the tab over time. Remember to check back weekly or monthly for new opportunities.