The Keyword Planner merge essentials of two on hand keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator and the core purpose of it is on doing a solitary thing which is to make it easier to get from beginning to end on the development of making new ad groups and ad campaigns.
It varies from the presently available Google Keyword Tool and AdWords Traffic Estimator tools in that the previous tools were too broad-function and unstructured.
The New AdWords Keyword Planner present three functions:
1. Search for keyword and ad group ideas.
2. Enter or upload keyword to get estimates.
3. Multiply keyword lists to get estimates.
Search for keyword and ad group ideas.
You can input a word or group of words related to your business
By Landing Page
Through entering a landing page on your site or any competitor’s webpage the Keyword Planner will examine and gather keywords that are pertinent to those pages
By Product Category
One can choose from one of many of pre-determined keyword categories
through utilizing the Keyword Planner Tool you can search for keyword and ad group ideas by means of coming up with keyword ideas based on a product category, landing page, or any combination. By means of the AdWords Keyword Planner, you can in addition see performance estimates, keyword statistics, and detail targeting options like language, country, and search network. You may sift through keywords by tapering your keyword list depending on different criteria like the monthly search volume.
Enter or upload keyword to get estimates.
The Keyword Planner will produce day by day estimates for Clicks, Impressions, Average ad position and costs. You can subsequently download your plan. Another truly good aspect is that you can download the plan in a format which the AdWords editor will be able to import from.
Multiply keyword lists to get estimates.
A new aspect in Keyword Planner is the capability to mash-up and multiply keyword lists. For example, you can multiply an assortment of names of products you are offering with a variety of action words to generate diverse keyword arrangement. You can put in up to 3 lists and then click on the Get Estimates.
Each of these functionalities let advertisers produce a plan where they can obtain daily estimates of clicks and cost.
Once advertisers have gathered their keywords they can get estimates and evaluate their plan.
Plans will be saved for 10 days after created and can be tailored if needed.
The Google Keyword Planner give an effortless user experience by joining the keyword grouping, keyword selection, keyword analysis and filtering phase of the keyword selection and development for campaigns. All in all the introduction of this new tool benefits every advertiser.