This new campaign structure has been integrated into every one of the ad interfaces like the Power Editor, Ads Manager, ads create tool, and so on beginning March 4.
You must have been in shock the first few hours after the change. What happened to your account? what were all the new tabs.
E.g. Are you trying to generate leads in the US for your new service? You will be creating a new campaign just for that and include all different target group as new ad sets. They’re intended to facilitate you to optimize and determine your results for every one of the objectives you might have.
Every campaign can have numerous ad sets, every one of which has its individual budget and schedule. You can also systematize every ad set to stand for audience segments, similar to Facebook users who live near your location, users with similar interests and every other segmentation you would like to apply.
This gives you a much bigger flexibility and will allow to test top performing ads in a much easier way (plus, your account wouldn't look that messy!)
You can see how Facebook is getting to a structure that is very similar to Google's!
Inside every ad set, you can place numerous ads, all of which can showcase diverse images, video, links, or text. You can still manage the targeting, creative, and bidding at the ad level.
It is best practice to have the same targeting among ads in the same ad set in order to be able to compare pears to pears and apples to apples! This will definitively benefit your business since you will be able to find what works the best right away!
Lastly, craft numerous ads inside every ad set by means of several types of content. Keep in mind, images and videos performs really well on Facebook. And you would like to ensure that every one of the ads inside a specific set are targeted to the similar viewers and have the similar bid type.