In a planet conquered by social media, businesses that don’t have a existence in social media sites, Facebook in particular, are certainly missing out on something. Facebook marketing has demonstrated to be quite successful at building relationships amid businesses and its fans who, typically, sooner or later turn into steadfast customers.
You better start promoting your brand on Facebook. On the other hand, there are definite DON'Ts of Facebook marketing that you need to keep in mind when you create a Facebook page and maintain it.
1) Don’t forget to ask questions to your audience
Asking your fans questions demonstrate to them that you value and consider their opinions.
It also helps bring together the content on your page. There are many smart ways you can ask fans a question while still promoting your own product.
2) Don’t forget to encourage visitors to “like” you
Providing an encouragement to like your Facebook page will keep your users coming back for more. A great way to do this is to use a reveal tab. Without liking your page, users won’t see your content come into view in their news feeds. You’ll then mislay precious visitors who could have been consistent brand followers if you don’t give them a reason to like your page.
3) Don’t Post boring or inappropriate content
Posts should always be one way or another related to your business. Avoid talking about politics and other sensitive topics. Always try to post something that perfectly targets your audience.
4) Don’t Over-endorse
At the same time as social media promotion is excellent to stand out, you can make the mistake of over-branding yourself. Don’t permit yourself to pander in over-endorsing to the disadvantage of your product, your brand, and your repute.
When it comes to the innumerable opinions on the Internet, it’s easy to become caught up. If you want to make use of social media to your marketing improvement, the key is subtleness and approach.
Don’t make use of social media to hammer your possible clientele with your ordinary pitch and weary them; as an alternative, create a customer friendly brand that shares valuable content.
Don’t erase all pessimistic comments and feedback. As a substitute, deal with negative comments and react to it fruitfully. Engage your critics.
5) Don’t Spam
This is very essential. Don’t spam. Certainly, spamming videos, posts, or blogs may present a deceptive traffic or circulation, but it will damage you in the future.
In addition, resorting to this bogus approach will get you blocked of social media websites you’re using if you’re not cautious. Of course, Facebook take pleasure in your dealings, but they benefit from the confidence of their users even more. They will get rid of you if you persistently spam, so just avoid doing it.
6) Don't turn off your user comments
If you endorse your product online, chances are great that you'll be given some off-putting criticism. Whether or not these comments are reasonable, your responses and message with these clients will make obvious your commitment to customer service.
7) Don’t link Facebook ads to your Facebook Page
Don’t link Facebook ads to your Facebook Page but instead direct it straight to your website or at least offer people an alternative using the promotion of page posts sharing a link of your website.
8) Don’t just use text in your updates
Image content is the king on Facebook. Actually, People are a huge percent more likely to share content that contains Images. Don’t be one of those brands that only posts text updates because you’re frightened to take the time to be creative.
9) Don’t expect instant results
Promoting your brand on Facebook is just like growing a tree. Reaping its rewards could take some time and fostering. Don’t anticipate to have thousands of fans by the end of the first week.