#5 Hour/Week of Day Performance
Comparable to geographic performance, hour of day and day of week performance may be seen in the dimensions segment of the AdWords UI. Make certain to watch this information and mull over bidding higher or lower or not including hours with badly performing times in terms of conversions.
#4 Conversion Performance
Display does not solely have click conversions, they in addition monitor view-through conversions which indicate how many sales followed a person seeing but not clicking on a banner. View-through conversions have a lower importance in comparison to click conversions; nevertheless it’s for the PPC manager and the company to agree on their importance. It’s imperative to have an appropriate attribution model prepared to notice what the true importance of your investment is.
#3 Category Exclusions
Category exclusions are categories of sites that the PPC manager may decide to keep out from the campaigns.
INSERT A SCREENSHOT OF THE MUST EXCLUDE CATEGORIES
#2 Reach and Frequency
An additional report exclusive to display is the reach and frequency report in the dimensions part of the AdWords UI. Frequency is the amount of times your ad is seen by a person and reach indicates how many unique users your ad has reached. Limit your frequency ot not bother people too much!
#1 Demographic Performance
Nothing like search campaigns, the PPC manager may observe performance by sex and age groups and in point of fact utilize bid modifiers to focus or reduce the investments in given segments.