Every business has a fantastic product / service to offer and be proud of. A product that certainly needs more than about 100 characters to describe all of its qualities.
Google offers the opportunity to create advertisements with a 25 characters long title, and two 95 characters long description lines. You need to be a great copywriter in order to make the most out of it. Your 95 characters long advertisement should:
It is possible to do all of that only if we carefully select the 2 or 3 concepts that we consider the most valuable and therefore create a marketing strategy focused on them.
SiteLinks are a great tool that is used to strengthen all of the 3 bullets points above as they would give the opportunity to add extra links to your advertisement in case this would show up in the first 3 positions above organic results. SiteLinks will show up in the same blue hyperlinked format of the title of an advertisement on google.
This links can all redirect to the same page (which could be your standard landing page) and should contain other relevant statements that might represent an unique selling proposition of your product or service.
SiteLinks advertisement extensions are becoming fundamental in increasing the CTR and filtering clicks (people get more info before clicking and you will avoid irrelevant clicks from people that are not completely satisfied with one of the features of your product / service.
Contact us in case you would like to know more on how to implement SiteLinks advertisement extensions in your Adwords Account.