It seems like Google are trying an additional innovative Adwords Extension to include to the budding variety it already presently provides.
The new search extension will permit a user to carry out an internal site search on the advertiser website straight from the search ad.
As soon as a user complete a search by means of the search extension they will be brought to a search results page on the advertisers website making internal site search results the landing page.
This possibly will be an unbelievably influential extension for advertisers who are bidding on category keywords. Attainment at the end of the day will go to the capability of an advertiser’s internal search functions.
Users can execute an internal site search of the advertiser’s web site right from the search results. After users types in a search query and clicks the “Search Now” button, they are brought directly to the product search results page on the advertiser’s site.
This may perhaps be a potent extension, especially, for retailers advertising on category keywords. Accomplishment will center in a hefty part on suitable arrangement of an advertiser’s internal search platform. Still, for those not involved in this beta, it’s a good point to take an additional last gaze at your own website search optimization prior to the holidays.
Even though the search extension is at present in beta testing phase by Google it does prop up the subject for advertisers to observe the potential of their individual internal search function in groundwork for a complete part out of the latest search extension.
This may seem comparable to the YouTube search box and correlated to Dynamic Search Campaigns, based on Google's organic index of your site.
This is evidently going to come about as yet an additional new accumulation to the roster of Ad Extensions.
This is without a doubt a progress towards Google prompting people to make use of paid search result more regularly. An additional smart marketing tool brought to you from Google. All keywords potentially have a commercial value, so it's right and foreseeable Google ought to amplify the way its platform is used to monetize them in exchange for appearing there.