Rocco Alberto Baldassarre
Are you making the most of Adwords? Are your ads serving you to attain your goals? Do you have an adequate amount of leads? Are your ads running on the exact content networks and building your brand? Are you winning in opposition to the competition? Certainly advertising on Google is a neat choice for many companies, and while it is easy to set up a campaign, maintaining a successful campaign requires a great deal of time and persistence and a bit of testing and trials.
Here are a few tips for a successful AdWords campaign:
1. Think like a purchaser. If you were looking for your product, what terms would you look for? Next is when you’ve created an ad, think whether you would click on the ad if you were looking for your target keywords. Keep in mind that those searching on Google may not know anything else about your brand besides what they see in your ad and that most ads are only looked at for about a quarter of a second.
2. Do multi-device marketing. You now have the possibility to reach out to the same customer on multiple devices and therefore you can create a lot more sales strategies than a mere one device targeting. Take advantage of the flexibility of enhanced campaigns and boost your results thanks to the growing mobile audience.
3. Use Google Analytics, a free analytics tool which will be of assistance to you in understanding how visitors behave on your website. This information can be used to make efficient business decisions helping you achieve online marketing objectives. Furthermore Google enables you to link AdWords and Google Analytics account allowing for import of PPC data in to analytics offering great insights in to visitor behavior. Better Measurement. Advances in analytics will allow for better segmentation and multi-device marketing tracking.
4. Try out the new bid adjustments based on dayparting, search location and device.
5. Use multiple match types at the same time with a custom bidding strategy. This way an advertiser can make sure they don’t lose many impressions and clicks by making the campaign too narrow or waste a lot of money by making the campaign too broad. To get the best results, try using the match types broad modified and exact in combination with a lot of negative keywords on ad group and campaign level. This combination of match types creates a campaign that isn’t too broad. Try not using the keyword match type broad so not many impressions and clicks are lost. The match type phrase is for the most expensive keyword match type. By using the match type broad modified most of the phrase searches will still trigger the campaign. This way the advertiser will save money and hardly loose impressions and clicks.
6. Use one of the new features of Google’s enhanced campaigns which are the option to add sitelinks at the ad group level.
7. Make use of one of the features at the adgroup level which is the ad testing feature. You can set your ads to show evenly or can chose to show the top performing ads. If you don’t have budget then I suggest choosing to show your top performing ads allowing AdWords to choose which ads to display. If you are testing then I recommend choosing to show your ads evenly and select the better performing ad once you have accurate statistical data.
8. Use a strong call to action in your Adwords ad copy. It should match what you want them to do on the landing page. Use strong action verbs like: download, shop, buy, watch, compare, free trial and test drive.
9. Use Keywords Tools - A variety of resources exist to help you determine the best keywords to have at the top of your list. These keyword research tools, such as the Keyword Planner and Google Traffic Estimator, show you the cost-per click for every keyword. Then, you can take the information a step further to organize your website and blog content. Google also provides a negative keyword feature to exlude the keywords you should avoid advertising for because these keywords will be a waste of energy and money for your specific campaign.
10. Explore everything that AdWords has to offer, there are a wealth of tools and information available for you to use in optimising your campaign. Be curious and bold in testing new tools and remember small changes bring huge impacts