Seller ratings extensions display user presented reviews and ratings beside your AdWords Ads. The ratings reveal the trade experience with the business and products. The Ad that essentially displays positive ratings and reviews the business acquires.
It gives out a sign to prospective clients that this website is legitimate. The assimilation is automatic but there are a small number of requirements. You must have as a minimum 30 reviews, a rating of 4 stars or beyond on Google Product search and your campaign have to be opted into Google Search. This shows up along with paid search ads when people are searching for product information.
Seller rating extensions comprise the business star rating for advertisers that are highly rated on Google Product Search. Google Product Search is an area of Google where shoppers can search products to weigh against prices, locate reviews, and link to business websites to eventually buy the products they are attracted in. Through setting up a Google Merchant Account, you can provide Google with a feed containing your product information. When you set up the feed, shoppers can discover your products via Google Product Search and by means of your paid search ads through implementing product extensions.
Impact Paid Search Performance from Seller Rating Extensions
Having selling rating extensions can be a significant component for constructing trustworthiness and growing click-through-rates. Except if you business is a big brand, there’s a good possibility that people probing for products don’t know your company and what other customers feel about your business. When these people are given a succession of advertisements, which one will they choose to click? It very well might be the one showing an exceedingly high rated business, particularly given that they can go through and read the reviews on Google Product Search.
Regrettably for advertisers with no seller rating extensions, their ads could not perform as well as thos who have it. Advertisers devoid of seller rating extensions may essentially be outstanding businesses with good products and services with customers that are keen on buying from them. There’s just a need of reviews for the business. .
How to Get Seller Rating Extensions
- Your campaign must be opted in to Google search.
- The customer must be searching on Google.com, Google.co.uk, Google.de, Google.fr, or Google.nl.
- Your business must have at least 30 unique reviews and a rating of four stars or above on Google Product Search.
Getting customer reviews can lend a hand in your business on more than a few points, and seller rating extensions is just one additional ground to make certain your clientele are reviewing your products. Google only charges for clicks on the standard ad as soon as someone clicks the title of your paid search ad. If someone clicks through the ad extension to examine reviews, you are not charged.
Review Origins and Improving Impact to Your Rating Extensions
Google Product Search aggregates reviews from a number of sources. The AdWords Help Center lists several sources of reviews, together with Reseller Ratings, Bizrate, ReviewCentre.com, Viewpoints, and Google Checkout reviews. You can carry out some searches on Google Product Search and try the reviews to see other sources Google taps into for reviews. Once you comprehend the variety of sources, it’s time to get additional reviews.
Seller Rating Extensions should be an ingredient of the paid search formula for companies running businesses from their websites. Don’t allow stars and ratings from competitors outshine your ads. You can get those stars also. You just need to gather the requirements.
Approval and rave reviews from past and present clientele are more and more essential to conversions. Review extensions allow advertisers to add testimonials right into their ads.