Realistic Expectations: Every professional advertiser has to know what's realistically possible and what's not.
How many times have you heard of stories where advertisers promise magnificent results in just a couple of weeks? If you have never heard that, consider yourself lucky!
We believe that advertising starts at the market research level because you need to understand the potential of a market and create a strategy that will maximize the return on investment. This strategy is not necessarily going to be focusing on Adwords since this is not the correct advertising tool for every business.
Consequently, if an advertiser uses AdWords for a great product, even though AdWords is not the right advertising tool, the results cannot and will never be magnificent.
Here at Zebra Advertisement we always want to make sure that clients will actually benefit from Search Engine Marketing. This is done by focusing on many aspects of the purchasing process, such as:
One other thing you need to ask yourself as a professional marketer is if people would actually buy the product / service of a company online. If you do not know the answer, do some market research and give your clients the best!
All of that and more will be extremely helpful in creating the right expectations in your customers. Get to know what you can realistically do and this will make clients happy to work with you.