1. Beyond Basics
Often PPC Specialists get trapped in the regular optimizations lacking in initiative and direction on where to go after that. As soon as a search campaign is doing great, it’s the point in time to seek some of the more technical optimization methods. You need to exceed expectation and never be happy with a static account. You should in addition constantly try out new keywords. Ultimately, it gets difficult to find more keywords to test, but make an attempt to search for them every so often. There might be seasonal keywords forthcoming or other events you can take benefit of.
2. Test bidding strategies
Many companies do not tend to test different bidding strategies once they have found something that somehow works out. Testing is the key to more results and making customers happier. Why don’t you discuss additional options with your clients and decide on the ones that it is worth moving forward with?
3. Communication is Key
Communication is the most important pillar of being a PPC Specialist. You are expected to build relationships with your clients. Client communication can generate misunderstandings if not handled correctly with frequent communication through calls or emails.
For the most part, it is your responsibility to set the pace of the communication. If you have loads of clientele, its you’re responsibility to make those clients feel that they are being given the proper attention.
Clarify the way you plan to communicate beforehand and reply to their emails and calls as soon as possible. If the quantity of email coming from a particular customer is very high, just sum up all answers in one email.
4. Give Heads Up
Are you using new strategies? Are you testing a new approach that might affect metrics? Do you see a change in trends? Or are you simply going to be out of office for a day? Give your client heads up to make sure they are on top of things at any point in time. This will help both customer retention and make sure you you come across very professional
If the PPC Specialist fails to get hold of a precise benchmark, it will be difficult for a client to evaluate his / her job. Ultimately, it’s the PPC Specialist responsibility to make certain the traffic and conversion tracking is working perfectly and that the client is completely aware of the auditing development. If you find errors in the tracking or develop a way to improve it, then you already have awed the client and they will begin building confidence in your proficiency.
6. Match Hours of Operation
Many clients comes from diverse times zones, different countries and might have operations in multiple countries. PPC Specialist should exert an effort to provide accommodation to their clients. It may be a fine thought to inform the client in the get-go of your relationship that you will be available on given times, and give them a heads up that you are not at all times on call. It would be better if you can match their hours of operation or at least have some overlapping hours.
7. Knowledge is Power
It’s good idea to let the client’s know of the standard best practices so that they can be given a sense that they are receiving the most for the amount they paid for in your services. The majority of clients do not desire to have to work with studying at CPCs, Keyword Negatives, and so on. Simply provide them sufficient information to make them able to evaluate your work and eventually have the feeling that they made the correct choice in hiring you.
8. Know their offline efforts
More or less every business has supplementary offline marketing efforts that could benefit the PPC efforts. Whether it’s through commercials through radio, promotions on TV, it can strengthen the PPC efforts. .
9. Take action promptly
As you discuss with clients throughout regular emails or calls, make sure to take action quickly to the suggestions, ideas or requirements your clients ask for. Acting promptly will show that you care for their company and want them to be successful
10. Look for mutual ground
While working with clients it is also useful to bond on a personal level to make your work flow as effective as possible. Attempt in finding mutual grounds to boost their confidence in you and your trust in their skills to maximize your advertising efforts.