Google announced a number of coming changes to location targeting in AdWords, mainly for international searches.
Starting from last November 11th, advertisers using the default or “location of interest” setting will be capable to show ads to people by taking into account the location they’re searching from as well as the location they’re searching for.
Location targeting already works like this inside countries, but the functionality will be stretched out to international queries.
CASE STUDY 1
Let's thing about a business based Germany that creates an ad for a product or service that can be taken advantage of not just by customers in Germany but also other places looking for that product. A German ‘coach service’ offering vehicle rentals cannot just solely be seen by searchers in Germany but also searches who triggers the particular keywords for the said business elsewhere typically by people who would need the said service going to that location.
This expansion will benefit many businesses because it gives your ads a larger and wider reach.
Ads may start to show to searchers in places where your ads weren’t showing previously. Google says this may result in a boost in impressions, and advertisers that want to narrow their location settings can still do so using advanced location options and/or by excluding geographic locations.
Advertisers can still taper their location settings using advanced location options, and exclude locations to prevent ads from being shown in certain places.
CASE STUDY 2
These adjustments give broader coverage for your ads while keeping your existing location options intact.
A very specific product from a business like ‘brittle peanut’ a delicacy available in the Philippines can now be searched by people outside google.com.ph. Once a keyword is typed from a location that previously didn’t serve the ads, with the new update, it will be eligible to be shown from anywhere in the world.
If you desire to slim-down your location settings, you can still do so by means of advanced location options by choosing the “People in my targeted location” radio button. You can also rule out geographic locations to put a stop to your ads from screening in chosen regions.
“These improvements help you share your message with more customers who have expressed interest in your business and deliver a better set of results to people who are searching with locations in their intent,” says AdWords product manager Nicholas Boo. “Most advertisers will find that this change improves the reach of their ads with no action needed.”
This is the way to get lot of revenue through increasing impressions as well as click through rates of the campaign. With more clients you are now able to share your message that have expressed interest in your business and bring a superior set of results to people who are trying to search with locations in their intent.