We have received many emails of people asking for methods to improve the quality score of their keywords. This is an interesting topic as it is about lowering the cost per click while increasing the position of an advertising message.
There are many ways you can use to improve the quality score of a keyword and the first thing I would suggest is to insert the keywords both in the advertisement and in the landing page of a given product.
Generally, an account uses many keywords and it might seem impossible to include them all in the advertising messages and in the landing pages.
In order to solve this problem you can use two methods, which will be effective if combined:
1. Dynamically insert a keyword in the header of your advertising messages
2. Dynamically insert the keyword that has been "Googled" into the landing page you are going to use
These 2 tricks are very useful and will boost your quality score. I have seen keywords going from a quality score of 6 to a quality score of 10 using this method.
If you would like to know how to dynamically generate the content, feel free to contact us and we will be glad to explain that to you!