Most new advertisers and even a number of specialists may not up till now have made use of a very significant tab that is present in Adwords called the Opportunities tab. The tab can spare you loads of precious time and therefore develop your by and large campaign performance by checking your campaigns for tailored optimization suggestions that are to be expected to result in an enhancement of your AdWords campaigns. The Opportunities Tab provides well-timed and relevant tips on how one can take the plunge to get more return on ad spend from an easily reachable tab.
Use the opportunities tab if you want to Google offers a list of expansion ideas on a cyclic basis right in your account under the Opportunities tab:
- Augment traffic to your website
- Balance your traffic and your cost per click
- Maintain or reduce costs in order to get the most out of your budget
- Provides keyword suggestions, bid suggestions, potential volume
1. Test the Changes
If you’re not certain regarding the changes, you can always test it! Google will allow you to run a 30-day experiment on any of the changes they suggest.
2. Insert in a matching ad group
Make certain the keywords they’re suggesting have as a minimum one word in common with the phrases already in the ad group.
3. Make a different ad group
If the phrase they’re suggesting is still related to your business, use it as a different ad group or start a new ad group If there isn’t an ad group that it can logically assimilate to.
4. Make use of proposed bids, Google also provides you with a precise bidding option on the keywords that you select to include from the list. While it may appear excessively insistent, using Proposed CPC will help out set you up with a higher ad position and quality score. It’s just faster for getting a chance in the auction. Another safe approach would be to use your standard adgroup bid to begin with and then customize it once you get an idea of how the market prices your keywords.
5. Pick better match types. Google will suggest a plethora of match types in their lists. Make certain you’re at ease with it. Adjust it to phrase or exact if you’re not prepared to get too many clicks.
Getting to the ‘Opportunities Tab’
Login to your AdWords account. It is currently situated in the main navigation in your account.
The tab has swapped with the ‘Tools’ section in the interface. Still, it did not replace any present Google AdWords tools. You may locate all the extra keyword and ad tools in the left hand navigation in the ‘Opportunities Tab’. The ‘Opportunities Tab’ acts as an ad group level version of the keyword tool. It provides keyword suggestions at the ad group level, including estimated monthly search volumes and advertiser competition. Similar to the Google Bid Simulator, you can also select to view the proposed cost-per-click for each keyword.
It allows you to filter keywords by relevancy. If a keyword is not relevant to your ad group or account, you can ‘rate’ that keyword and eliminate it from the suggestion tool in the future.
With this tool it is very effortless for advertisers to make bigger keyword targeting in pay-per-click accounts. It also helps identify new targeting opportunities. It also makes keyword expansion easy, if the keyword is relevant to your ad group; you simply check the box and save the changes.
Google makes it very easy to find and add new keywords with the new ‘Opportunities’ tool. You can think of the Opportunities tab as your hub for account optimization. You can use the tab to get a quick overview of Google’s customized keyword and budget ideas for your campaigns and ad groups. You can also compare the impact of different ideas before making changes. So, if you’re looking to increase your keyword coverage for a specific product, or have your ads appeared more often for your existing keywords, the Opportunities tab is a great place to start.
The AdWords Opportunities Tab is a great optimization tool if you know how to take advantage of it.