The extension ought to have an offer.
Be certain that your deal gives a remarkable worth. The deal needs to be worth it for users to take the time in clicking. It ought to not be a depiction of your regular pricing or offering, and it ought to not be a notice of a sale, discount, or regularly offered promotion. Customers must use the offer in order to get the deal. The offer must be exclusive (i.e. it ought to only be available to customers with redemption codes/coupons) or the offer must have limited availability. Your product or service offer should use different wording than your text ad. There should be a distinction.
Offers ought to be redeemable in a physical location.
AdWords’ Offer Extensions feature gives advertisers the capability to spin online interest into in-store traffic. Offer extensions are intended to compel traffic to local businesses. If you'd wish to endorse an offer that's only exchangeable online, use a sitelink to promote it as an alternative. These Offer Extensions will be a great way to further entice searchers to not only click through to your site, but potentially drive foot traffic to the store
The main point of the offer ought to be stated in the headline.
Put the figure or percent saved, and what you can get a hold for that. Significant caution and conditions must be placed, akin to whether or not the offer is a discount. In your offer headline, give a deal on a particular service or product, such as “50% Off Women’s Shoes and Bags.” Don’t make it a general business depiction like “Refund Guaranteed.”
Conditional offers have to stipulate redemption conditions.
Viewers who take benefit of your coupon ought to experience the exceptional. They desire to sense as if they've hit the jackpot with this limited deal. Don't put up an offer for "60% off all Men’s Watches" only to have someone print out your coupon, go to your location, and find out that there is a storewide "60% off Men’s Watches” sale. Consider trying different deals offering a percent discount, a certain dollar amount off, or a rebate. Experiment to discover what works best with your viewers. Offers ought to promote exceptional savings, and they ought to always be for a restricted group of people, or for a restricted time, or both. Don't use "up to" statements (up to 15% off; up to 6 free; up to $99.99 in savings) or a range (15-20% off) unless you completely meet the criteria for them and state the situation in which the customer will get the stated figure off. Customers ought to be able to with no trouble verify the list price or other price used as the basis for any "percent off" offers.
Don't use gimmicky punctuation or capitalization.
Ensure that you’re Terms and Conditions and the offer details are not in conflict with one another. Experiment with your Offer Extensions headline text just as you would with a classic Google Search text ad. Vary punctuation, wording, and discounts both the definite content of the offer as well as how you phrase it.
Consider trying different deals: offering a percent discount, a certain dollar figure off, or a rebate. Test to find what works best with your audience. Your offer text ought to be uncomplicated. One exclamation mark is tolerable, further is too much.
Don't employ terms that you don't have possession of or don't have consent to make use of.
For instance, don't use the term "Chanel No. 5" in your wordings or in your offer code. Gain more knowledge of about trademark permissions. Your Offer Extension ought to follow Offer Extensions Policies and AdWords policies.
The logo ought to be your image which is trademarked under you or brand logo.
Don't make use of improper words.
Every single one offer have got to be family-safe. The subsequent merchandise categories aren't permissible according to Google’s Policy:
Healthcare regulated by the FDA
Lotteries, contests, drawings, or raffles
Offers geared toward children
Pharmaceuticals (including medicines and herbal remedies)
Tobacco or related products
Weapons or related products
Offers targeted to the following regions have these additional restrictions:
All EU Countries: No financial services
France: No books, no infant formula
Germany: No printed, electronic, or audio books; no cartographic products or maps; no sheet music
Italy: No printed books
Japan: No printed books, magazines, or newspapers; no CDs, LPs, or cassettes
Netherlands: No fireworks
Spain: No printed books