Adding negative keywords improves the performance of your Google AdWords campaigns and it must be an element of your regular account optimization.
Negative keywords stop to your ad from displaying when the negative term is incorporated in what someone is searching for on Google and as a result improves the relevance of your ads. Here are some tips that you can use while managing your negative keywords list:
Don’t add too many negative keywords you are not sure about
This is particularly relevant for large accounts. Let’s imagine that there are a couple of variations of a term that is generating traffic and you believe is not bringing you any good. If you create a negative keyword for the couple of variations we are talking about you will be able to measure the impact of your change in the account. If you do the same for many terms, you might end up not knowing what has been a good move or not and you will lose effectiveness.
Keep an eye on your current negatives
Take some time each few months to examine your current negative keywords to confirm that you aren’t blocking any traffic that is now important to you. If you are running the PPC for a used watches store that doesn’t sell Rolexes you might add ‘-Rolexes’ as a negative keyword.
Nonetheless, if you come to a decision to begin selling Rolexes in a few months’ time you may not remember that Rolexes is in your negatives list – this is more frequent than you would believe. Checking your current negative keywords is also the easiest method to find out what you might be missing out on.
Differentiate among Campaign and Ad Group level negatives
You can put in keywords into either the campaign or ad group level. Being aware of where to put them is a major element of having an effectual negative approach. Broad extensive terms for goods or stuff you don’t sell will most likely be added in as campaign negatives. For example an ecommerce website selling used watches items might have a campaign for ‘Men’s Watches’. Assuming you don’t put forward warranties, or repairs, ‘warranty’ and ‘repair’ might be negatives to put in at the campaign level.
Within your ‘Men’s Watches’ campaign let’s presume you might have a ‘Men’s Rolex’, ‘Men’s Fossil’ and a ‘Men’s Omega’ ad group. For the Rolex ad group, you want to include ‘-omega’ and ‘-fossil’ into your ad group level negatives. This traffic is still pertinent inside your campaign, but not in that specific ad group .
Make use of Negative Keyword Lists
Negative keyword lists are the simplest means to run account-wide negative keywords and the excellent news is that they are actually simple to set up.
Go into your Shared Library and choose your ‘Campaign negative keywords’. You can now start the creation of a negative keyword list!
You can insert every one of the negative keywords you by no means would like your ads to show for.
You can at this time easily apply that list on multiple campaigns. For any fresh campaigns you set up, you can go back and put in to your list of campaigns covered by your negative keyword list is really simple.
Having the bulk of your negative keywords in one shared list makes administration much easier but it also simplifies the creation of new campaigns!