The most recent iteration of Google’s outrageously thriving Product Listing Ads is presently accessible to a chosen set of US based retailers.
Perhaps you've never really became aware of the sponsored shopping results that turn up in Google searches, but Google is aiming to transform that by making those ads more significant to your physical location. Google is rolling out local shopping results that direct users to close at hand brick-and-mortar stores. In actuality, you may already have them in your search results.
The shopping results that come into view on both mobile and desktop searches may now open a out-and-out local storefront when clicked. This page will list the item searched for, but also related items available at the same location. When users click on a Local PLA, they are brought to a local storefront which is an additional new feature which comprises product detail and availability, associated items on hand in that locality, store hours and directions and other distinctive Google Places for business functionality. The storefront will also support searching the inventory of a single store. If you want to go there in person, there will be an embedded Google Map with directions, as well as a phone number and store hours.
These local shopping ads are at present only accessible to a limited amount of retailers, but Google hopes to spread out that in next to no time. Don't be taken aback if your search results start cheering you to shop local.
Both local availability for Product Listing Ads and the local storefront are based on a local product feed run through Google Merchant Center, which permits merchants to give users with current, item-level price and accessibility information for every physical store. Participating merchants pay for clicks on the Product Listing Ad to the local storefront on a cost-per-click (CPC) basis. Every one of the clicks and exchanges on the local storefront are free of charge. Merchants can also see divide local click performance.
These local features assist merchants control the degree of Google Shopping to market items sold in their physical stores.
This is no less than one bit of fine information for local merchants eager to get more patrons from search as Google’s local listings.