Zebra Advertisement
  • Home
  • Solutions
    • Search Engine Marketing >
      • Google AdWords
      • Bing Ads
      • Google Ad Grants for Nonprofits
    • Social Media Marketing >
      • Facebook Ads
      • Twitter Marketing
      • Instagram Ads
      • YouTube Ads
      • LinkedIn Ads
      • Snapchat Marketing
    • Display
    • Retargeting
    • E-Commerce
    • Content Marketing
    • Landing Pages
  • Case Studies
  • About
    • Overview
    • Our Team
    • Charity
  • Careers
  • Contact

Blog

Local and National PPC Campaigns: Go Smart about it

7/30/2014

0 Comments

 
Local AdWords Campaign & National AdWords Campaign
www.RoccoBaldassarre.com
Every pay per click advertiser have to be familiar with the dissimilarity among running local and national pay per click campaigns to maximize the results that are generated by their marketing budgets. Follow the recommendations underneath to make sure you are aware of the main differences between local and national ppc campaigns.
local and national ppc campaigns
Custom but Different Keyword Strategies

National and local campaigns are dissimilar in terms of keyword choice. Think about two businesses marketing Custom-made suits for men. One marketer may come to a decision to focus on the state of Washington while another may want to take on a National campaign in the US. The keyword choice and bidding development would be certainly different.

In national campaigns the expenditure may be more aggressive in view of the fact that more businesses may be bidding on the similar keywords for that region. Local campaigns might have less traffic volume and usually the cost per click is slightly higher due to the fact that you are going to compete on a smaller amount of ad slots. For example, one advertiser may want to bid heavily for keywords along the lines of “Custom-made suits for men” and “Washington”. The other business may desire to limit that to “Custom-made suits” and maybe “order now”. The expenditure and competitiveness of the keywords will be different and usually the cost ends up being higher on local searches (but that’s not always the case).

Make Sure to Analyze the Market for Product or  Service you Offer

Your decision to decide between a national or local campaign should be profoundly determined by the type of service or product that you offer. It would be a disaster if a small Tailor for custom-made suits based in Washington decided to begin a National pay per click campaign. you might end up using up a big budget for poor results! A national campaign in this case would be a misuse of advertising funds and would damage ROI.

On the other hand, this is not at all times the case for undersized companies. In the case of a highly exclusive design firm of custom merchandise, people may not have any issue with traveling to your location and purchase that one of a kind merchandise. The perceived value of the company to the consumer determines how distant the consumer is eager to go. This will also help you determine what areas you have to target with your PPC campaigns.

Select your Audience Wisely

Consider the campaign goals and your target viewers prior to you putting into practice a national or local campaign. The viewers you select to share your advertisement with can have a big effect on the efficiency of your paid search or display network campaign. Think about the profit and drawbacks both strategies present you before investing your advertising funds in either method.

Some Additional Tips

1) For local campaigns make sure to include the name of the location in the ads

2) Nothing prevents you from breaking down a national campaign in smaller local campaigns to create custom ads and landing pages

3) No matter what type of campaigns you are running, make sure to align ads, keywords and landing pages. Results will be much better

4) Use call extensions, sitelink extensions and location extensions. They will help boost you results and generate more clicks

5) Ads with prices, shipping information and clear call to actions perform better. If you are local try some ads that have the goal to convert on-line traffic to walk-in customers.

0 Comments



Leave a Reply.


    Follow

    Let's Connect!


    Categories

    All
    Account Optimization
    Account Optimization
    Ad Creation
    Adwords
    Analytics
    Auditing
    Bing
    Budgeting
    Conversions
    Corporate
    Customer Behavior
    E-commerce
    Facebook
    Geo Targeting
    Getting Started
    Getting Started
    Google+
    Google+ Showcases
    Guest Bloggers
    Keywords
    Landing Page Creation
    LinkedIn
    Marketing Research
    Quality Score
    Remarketing
    Reporting
    Shopping
    Strategies
    Stumble Upon
    Twitter
    YouTube


    Tweets by @Rocco_Zebra_Adv

    Archives

    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012




Picture
1011 Ives Dairy Rd, Suite 208
​Miami, FL 33179
+ (305) 974-4204
info@zebraadvertisement.com
© Zebra Advertisement LLC
Privacy Policy
  • Home
  • Solutions
    • Search Engine Marketing >
      • Google AdWords
      • Bing Ads
      • Google Ad Grants for Nonprofits
    • Social Media Marketing >
      • Facebook Ads
      • Twitter Marketing
      • Instagram Ads
      • YouTube Ads
      • LinkedIn Ads
      • Snapchat Marketing
    • Display
    • Retargeting
    • E-Commerce
    • Content Marketing
    • Landing Pages
  • Case Studies
  • About
    • Overview
    • Our Team
    • Charity
  • Careers
  • Contact
✕