If you’re going to jump into Facebook with your business and with no real plan, chances are you will get a few things wrong. Below are the top 7 strategies you need to implement in order to create a profitable fan page on Facebook that attracts new visitors and creates raving fans that turn into loyal customers.
Perk up Lead Generation With Facebook Offers
Make an offer for fans and non-fans in order to raise interest. Instead of
making an Offer to put up for sale a large product use an Offer to endorse a free of charge giveaway to get maximum engagement.
Set up a straightforward landing page for your giveaway that requires an email and a name, and then makes an Offer that links up to the landing page. After that, convert it into a Promoted Post from your Page wall or, for more targeting options, go into the ads dashboard.
Be Smart With Promoted Posts
Promoting posts is a great way to get extra attention on your status updates. Whether your objective is engagement, conversions or sales, the truth is, Promoted Posts work better within your existing audience. Your fans by now recognize you, trust you, and would like to engage with you.
A Promoted Post appear a great deal similar to spam to a user who has by no means liked your Page or interact with your brand prior to. There’s a existent risk that a user may complain that your Promoted Post is spam. So the most excellent thing to do is to only target fans with Promoted Posts. They are the most likely to engage and convert. A great alternative would be to find the niche that would love your brand and promote to them as well. Just do not do it way too general.
Invest in CPC with Targeted Advertising
If you center the majority of your early marketing efforts on the establishment of a firm Facebook fan base you will observe elevated conversion rates early on when you target fans only in your ad campaigns. However you do require that foundation of a firm fan base to begin with so you have got to start with advertising to non fans and then move forward from there.
As imperative as advertising is, your capability to make a flourishing number of fans and connect with them over and over again is the key to getting superior returns on your ad spending.
Stick to the 20% rule
Facebook newly changed their guidelines for Facebook ads that become visible in the News Feed, similar to Promoted Posts, Offers and ads that you target to mobile Facebook users.
Every image supported ad that goes within to the News Feed of users cannot have more than 20% of text in the total ad image.
Make certain your image supported ads don’t get flagged prior to getting the most out of it.
Obtain additional Fans with the ‘Like’ Ads
Your capacity to in fact turn Facebook fans into leads and as a final point, paying consumers is central to your company’s accomplishment to the level that you can keep those figures engaged and actually interested, naturally.
The ‘Like Ads’ are intended mostly to assist you cultivate your whole amount of fans, and are helpful to anybody near the beginning stages of community building or at whatever time you’re prepared to raise your on hand community. ‘Like Ads’ do well when they come into view in the right-hand column and therefore do not just limit them to the News Feed.
To get fresh users paying attention and engaging with your brand, it’s significant to set up trust and kinship early on. This is one place where you actually would like to consider using some videos.
Leverage ‘Custom Audiences’
In the earlier periods in Facebook advetising, though, there was no technique to sync your email list with your Facebook marketing.
That has ever since altered with the inclusion of the ‘custom audiences’ feature – at the present you can upload your email list straight to Facebook, as a result when you place an ad, you can choose them as a ‘custom audience’ in the targeting section of the ads dashboard.
Reach More Fans Through the News Feed
The amount of users accessing Facebook on mobile devices has gone up in the past year. This has very serious implication for advertisers for the reason that while users access Facebook via mobile, there is no right-hand column – which denotes you can’t lose the chance not to center at any rate some of your advertising on News Feed placements.
To find your Facebook ads into the News Feed (Page Post ads, Page Like ads and Sponsored Stories) you have to use the Power Editor. It’s dissimilar to the ads dashboard you’re accustomed to. The principal attribute you’ll want to pay attention to is the ‘Placements’ feature, which allows you to get any ad and choose whether you desire it to go to your users’ Desktop News Feeds, Mobile-Only News Feeds, or both. When you select one or both of these options, your ad will merely be seen in the News Feed and not in the right-column.