Some people assume that banner ads are coming to an ending. As time goes on, the commerce changes and so does the use of banners in marketing plans. On the other hand, banner advertising is a thriving industry that spreads through advertising, education, publishing and every other information marketing industry you could name.
The closing stages of banner advertising is a misleading notion.
If you’re planning to spend money on banner ads, It goes without saying that the mere size of a banner ad mandates a simple message and a simple design, but we all know the overused adage, simple doesn’t mean easy. Here are 10 points to keep in mind while developing copy for a banner ad.
Commit to memory the objective
A banner ad ought to have one, straightforward objective, engage the purchaser or other common abstract goals often sprawled across creative briefs. It has to be a single, measurable, action-oriented goal. What is the purpose of the ad? What are you trying to get the customer to do? The real goal is to get the shopper to click through to a landing page. Be cautious of extending the goal too far. Except the automated sign up/purchase form is in the ad, a banner ad’s job is not to boost newsletter subscriptions, persuade people to enter the contest nor increase sales. Get people to the landing page. Only then, once they’ve committed to viewing your content, can you persuade them to buy, sign up or share with friends.
Study the best examples online
When designing an imaginative piece like a banner ad, start by identifying the best banner ads that you have seen. The easiest way to do this is to visit the major portals and look at the different banner ads. Try to recognize at least three banner ads that catch your attention and your interest. What, if anything, do these ads have in common? This will help you understand what techniques are effective, as well as what design style appeals to you.
Keep it Simple
It’s tempting to pump up your banner ads with lines of elaborate, witty or attention-grabbing copy, but you don’t want to overwhelm the viewer. Stay between five to ten words and a call to action. Steer clear of elaborate words, complicated punctuation and profound, evocative images. The goal is to get click-troughs, so keep your word count low and your message straight to the point. Customers will pay added concentration to your message if it is short and straightforward, requiring nominal time and effort to read.
Make it Obvious
Make obvious the benefit of your product or service to the customer. Without concrete information on what you have to offer, it’s going to be hard to garner attention from your market. Don’t let them guess what content lies beyond; tell them what they’ll find if they click through. Although intrigue can sometimes work, the general rule is to make it obvious. Make sure the viewer knows exactly what the ad is for and what they can expect to happen when they click on it.
Manage the use of CTA
You’ll garner more attention to your message and help lower your word count if you steer clear of the standard “click here” call to action in light of a more contemporary and inviting message. In reality, this is a great chance to make your promise. Try to use “Get Discounts” for merchants etc. The unique message places some enthusiasm to an uninteresting button and adds a momentous message in the place where dreary instructions used to take over precious banner ad room.
Engage the Audience
Interactive banners have been revealed to work fine. Yet again, be cautious not to go over the top with it.
Target Your Banners
Make sure they are on websites which fit your market. Banners which are linked to keywords in searches perform much better than random placements.
Conservative wisdom articulates you ought to try to capture awareness through animation, bright colors, etc. The idea is sound, but be careful. Extravagant is not always good and visitors may be put off by over the top ads. A subtle ad might actually be what sets you apart.
Try Different Banners
Use a variety of banners and track their click-though statistics (the number of people who click on them). Be systematic - find out which ones work best and concentrate on them.
Use contrast to capture attention
Your ad will likely include these elements: background colors, a bold text message, and a photograph or drawing, and animated. To be effective you need to have contrast between these elements. Contrast can be achieved using different font sizes and bolds and colors.