Not all accounts are lucky enough to get a high traffic volume right from day one. Many markets are very competitive and this will require a good advertising strategy in order to guarantee visitors and conversions.
The first step to solve the problem of the low amount of impressions is to implement a system where you stimulate Google to increase your visibility. Let’s think about an account with a campaign with a $30 daily budget, getting 5 clicks and just 80 impressions. This is probably costing you $3 and your are far from achieving a good traffic level.
What should you do to solve this problem?
1. You might need a slight increase in the maximum cost per click you are willing to pay. This is done in order to get a higher advertising position and stimulate an higher impression share. Still, this solution would not give you more than a few clicks and will not use up the whole $30 budget (this is not true in case you increase your maximum cost per click by a lot).
2. Increase your daily budget to something like $100 / $150 and ask google to use up your budget as soon as possible. This method, which requires a constant level of optimization and monitoring, will push your advertisement forward as you want to use up your budget as soon as possible. The high daily budget will simply be a way to not limit the distribution of your advertisement throughout the day. Do not worry about spending $100 per day. If you are having an impression problem you will just increase your visibility in within a reasonable budget.
3. Create advertising messages that maximizes your CTR in order to get as many conversion opportunities as possible. The more relevant visitors land on your page the more changes you get to actually convert.
4. Make sure to develop a great landing page as you need to convert as much as possible in a market where you are likely to spend a relatively high cost per click (if that would not be the case it would be weird to have the impression problem!)
This method might look pretty simple but it actually involves a great level of expertise as you are risking to actually spent a huge amount of money for your budget if you do not do that correctly.
Also, make sure to have a weekly report in order to track the effects of your strategy and adjust the caliber of it for greater results.
Please feel free to contact us if you would like to know more about ways to optimize your account. We will be more than happy yo collaborate with you and achieve profitable goals for your business together.