Facebook engagement is made up of likes, comments and shares because that’s what really matters. when your current customers or fans engage with content from your Facebook page or talk about that content, their friends see that content.
That’s increased exposure for your organization. That exposure starts by getting your current community, the people who already love you, to engage first. While conventional insight points to the track of guidance such as doing the 60-30-10 rule, in which 60 percent of your content is intended to amuse, 30 percent to encourage, and 10 percent on promotional content,
This still won't work very well. To boost engagement on Facebook, you have to to make content that is not only relevant but personal as well. If you post an update on Facebook, you want to pay attention to how it’s performing. If people are commenting, liking and sharing, you want to understand what made it so successful.
It’s vital to make your business’s content strategy in way that makes it as engaging, and thus as successful, as possible.
Below are key points and some recommended actions you can take.
1. Facebook Contest
Contests are a good means to boost Facebook engagement for the reason that not only does this recompense devoted fans, but also it creates anticipation and will get users to visit your Facebook page often to see if they have won.
There are a lot of types of contests that you can organize. Use social media promotions platform, that lets’s you create a clear-cut sweepstakes contest and in addition more challenging contests that create engagement. Different contests can be structured to target the type of engagement that you would like from your audience.
2. Product Information Content harmfully Impacts Engagement
Product Information content, particularly content that discusses fees, product features, or, deals have a propensity to have a depressing impact on engagement. Nonetheless, adding in convincing content with the informational content in the same message stemmed the negative effect on engagement.
Excessively lengthy or complex messages lower engagement rates as they are liked and commented at a lower rate than shorter advertising messages. Stick to the point. Test different lengths to spot what works best for you, but shorter messages that don’t get interrupted with a read more link are much easier for people to read and act in response to.
4. Holidays Mentions Decrease Engagement
Talking about the holidays in fact lowers engagement, due to the fact that FB will be saturated with holidays talks. This decreases the engagement rates.
Don’t stop from talking about the holidays at all, but do it in a moderate way. Strive to devise a special approach for talking about the holidays than other businesses, or what your audience might be getting exposed to.
5. The Top Engagement Levels are from Persuasive Content
Persuasive content, or content that strives to erect interaction for instance small talk or chitchat has the utmost levels of engagement.
Fascinatingly, humanitarian-related content and content with a moving content performs better than humour in terms of success when it came to engaging with customers.
Sharing fascinating information, posts that make understanding or are good things to share with others. Make sure to not talk about controversial topics to avoid potential misunderstandings with your audience.
6. Make Your Posts Interactive
If you post a text update with an open question, less people will answer. Closed questions are the way to go like yes or no, true or false, fill in the blank. When you post questions like this in fewer than 80 characters, you take benefit of the brain’s auto-complete feature and people will respond. Asking questions or having fill in the blank style posts increases comments.
Fill in the blank type messaging is even more efficient than questions for ever-increasing comments. Questions are a great way to flicker conversation with fans. It is in all probability the easiest method and one of the best techniques to get people to respond to your posts.
Make your posts more engaging by making them interactive.
Audiences react tremendously well to small questions like plugging in a one word answer to a fill in the blank type question or trivia-type questions. Make sure you react to the people who comment to keep the interaction going.
Timing is tremendously vital when it comes to posting on any social networks. These are the times that people are most likely to check for updates on their social network accounts. The best time to share on Facebook is noon and a little after 7pm (not for all businesses but for good portion of them).
Picture updating your wall post when everybody is at work or when they are inactive. It would be best to post after work or when people are in transit.
8. Ask People to Take an Action
Call to actions implant psychological push that assist marketers compel their audience to act in response to the way that they want to. Calls to action work for a reason telling people what you’d like them to do next can go a long way toward increasing the odds that they will take that action.
Asking for likes has a great effect on rising likes, as does asking for comments, although the last does come at the price of likes. One thing that the majority of business owners or marketers have a propensity to fail to spot when they update their Facebook page is not having a ‘call to action’. Your audience is predisposed to react better when they are given an action to execute
9. Make use of Images
Photos tend to get the most comments and likes out of all types of content, even more than status updates or videos. When you share a photo, make certain it has more than one person in it doing something.
Those images will get additional reaction than a photo of people standing shoulder to shoulder, smiling nicely. Have more fun with imagesdo not post just just text but post inspiring or interesting photos or illustrations that can attract notice and interest.
10. Frequency Of Posting
Post at least once a day. However, for best results, You have to post 1 to 3 posts a day. Pages that posted one or two times per day receive higher user engagement compared to pages that had more than 3 posts per day. This shows that it is not the amount of the post, but the quality of your Facebook wall posts.
The frequency of posting has also shown to have an effect on Facebook engagement.
What works for your brand may not work for others.
It’s still significant to take into account the significance of mixing up the messages on the page. If suddenly all the content a brand posted on Facebook was only about just one thing, it would miscarry and not maintain the right brand image or customer interest. Test and devise a strategy that works best for your audience.