Google commenced shopping campaigns last October for product listing ads (PLAs). The feature intends to make more efficient how marketers run and bid on products, report on performance and discover opportunities from Google traffic. While Google’s change to paid Product Listing Ads for Google Shopping has demonstrated to be outrageously thriving, development has likely been stalled by the reality that setting up and managing Product Listing Ad campaigns for Google Shopping has been beleaguered with intricacy. At present, Google announced a new campaign type called Shopping Campaigns designed to make it easier for advertisers to manage PLAs.
The key feature in Shopping campaigns is that feed data will now be visible from within AdWords, rather than being walled off in Google Merchant Center. You’ll be able to see attributes in your Google Merchant feed such as product category, product type, brand, condition, item id within AdWords.
Shopping campaigns let marketers to look through product inventory in AdWords and generate product groups for biddable items. A car parts merchant, for instance, will see the types of car sears in the data feed and how many leather car seats are available to endorse. Marketers can use the product attributes like product category, product type, brand, condition, item ID and custom labels to organize inventory into product groups.
Then custom labels, such as "margin," provide organization when tagging products in data feeds. Categories divide high- and low-margin products. The product tab makes available a complete list of accepted products and their attributes. Filters assist marketers recognize product group performance metrics.
Cutthroat data assist marketers to build up benchmark columns to witness the predictable average CTR and Max CPC for other advertisers with comparable products. The performance data you perceive is combined and averaged, so every performance data is unspecified. Ultimately, impression share columns will help users appreciate the prospect gone astray owing to inadequate bids and budgets, and a bid simulator will approximate the total of impressions received as bids are attuned.
Shopping campaigns are available to a partial amount of advertisers, but Google said the feature will roll out slowly in the U.S., with complete global availability by early next year.