Google started testing Shopping campaigns with a restricted set of marketers the previous year with the objective of streamlining the frequently burdensome task of Product Listing Ad management.
At present, Google is launching Shopping campaigns to each and every user worldwide. Each and every online merchant now have admission to Shopping campaigns, Google's Product Listing Ads, which has been in beta since October of last year.
Shopping campaigns allows marketers to observe more product data within AdWords, along with other structural changes.
Google Shopping Campaigns
Google Shopping Campaigns are one of the most innovative changes that Google introduced to organizate Product Listing Ads inside AdWords. They will boost product visibility for advertisers and last but not least ROI.
Elements of Shopping campaigns:
1. Ad structure that segments product groups from the every products group
2. Fresh means to organize Product Listing ads based on product group layering
3. Consist of new advertisers usable features such as benchmark CTR and bulk bid changes.
4. No need of an excel file to figure out the best way to implement product targeting
Google Shopping campaigns provide advertisers the access to the inventory and product feed information straight in AdWords. Based on responses throughout the beta period, Google has added the capability to bulk edit product groups at scale.
Advertisers can run together traditional PLA campaigns and new Shopping campaigns at the same time. Moreover, in the future Google will discontinue PLAs campaigns to favor shopping campaigns.
Prior to you getting started on Google Shopping campaigns, consider that on hand PLA campaigns overlie with new Shopping campaigns. There is no means to transfer campaign data also, so if you have an on hand PLA campaign which is broken out expansively, you'll have to to begin fresh with Shopping Campaigns.
Whilst in beta, Google reorganized Shopping Campaign tools and functionality, in recent times to incorporate bulk bid changesand product names next to product IDs. Google's announcement talks about API support and a bid simulator as forthcoming features which will also be incorporated.