Google Offer Extensions provide you the capacity to give guests a voucher which they can afterwards print out and redeem at your physical location. The Offer Extension shows next to your ad when Google thinks that it’s highly related that is if you have high quality score. When a user clicks on the link, it then brings them to a Google hosted landing page where they can then print out the coupon or save it for soon after use. You’ll still have to shell out for these clicks which are charged at the same rate as a normal click, except as with other extensions, it can help your ad be prominent from the throng.
This feature may not be helpful for every advertiser, while others may see it as fairly useful. If this feature seem like somewhat your store might profit from, then it’s worth a try.
With any changes you make in your account, it’s always important to track performance and AdWords allows you to do this. Measure metrics such as clicks, number of coupons printed and number of coupons saved. Because these coupons are being brought in to a physical location, you can also keep track of offers actually redeemed.
How To Set Up Google Offer Extensions In AdWords:
One of the good things about Offer Extensions is how simple they are to put into practice. It’s a quite simple process, but Offer Extensions are only on hand in “enhanced campaigns,” so when you make your campaign, you’ll need to select one of these campaign types:
Search & Display Networks - All features Search Network only - All features
You can issue offers at the campaign level of your AdWords account by clicking Ad Extensions à Offer Extensions, and then “Create New Extension.”
After that fill out the particulars:
Headline: You’ll require a headline for your offer; remember best practices you would employ for a usual Google text ad, like putting in a call to action. One grand quality of Offer Extensions is the copious character space; an offer obtains 35 characters, which is a substantial quantity bearing in mind that a normal Google ad is only 25.
Redemption Date: The dates amid which users can convert your offer.
Distribution Date: The dates you wish for the offer to run next to your ad.
Promotion Code: You can decide to offer your deal in the figure of a barcode or a text discount code that can be accepted at the point of sale.
Details: Offer limitations or particulars about how users can trade in your deal.
Once you’ve set up your Offer Extension, then that’s done. Your offer won’t at all times come into view – it will turn up when your ad is in one of the top three ad spot, and just if Google believes the offer applicable to a searcher’s query. In addition bear in mind that at present Offer Extensions only appear for US search queries.
The offer come into view right under you text ad, with a link that brings users to your selected landing page Google-hosted for offline offers, your own site page for online offers that gives out the deal information.
An Offer Extensions click costs the similar price whether a user clicks the offer extension link or the ad text link. The CPC is the equivalent, regardless of the reality that an offer click is prone to be extra helpful since users have something invested in the click which is the savings your deal offers. These offer ad extensions can come into view on mobile devices as well
Once a user clicks the offer link, coupons for in-store recovery will take the user to a Google-hosted landing page that will put on show your offer headline, the particulars of your offer, and your business logo. The definite discount code or barcode only appears once the user has printed the deal or redeems the offer. Users can choose to print the deal or save it for later in their Google Offers account.