" Consumer ratings annotations highlight industry-specific ratings based on consumer surveys. One or more of your best ratings show below the text of your search ads, along with a link to more ratings. These annotations—which need no setup—help drive website traffic with the power of consumer opinion. If you're an insurance company, this annotation may be focused on claims handling. If you're an airline, it may highlight your rewards program,"
Boost CTR Right Away
The search engine states customer ratings annotations may have the ability to boost CTRs by 10% on average and validates this assertion by showing its personal beta testing, wherein a number of businesses have shown amazing outcomes.
The Director of Digital Marketing at Farmers Insurance Group, Brian Borkowski, held "Consumer ratings annotations help us stand out from competitors and attract new customers. When we looked at our ads that displayed these ratings, we saw an increase in CTR, which speaks to the awareness, trust and impact from this format."
Every one of the data utilized for the latest AdWords consumer ratings is taken from Google’s customer Surveys; these customer surveys function can be utilized to collect market research. every one of the consumer rating is taken from as a minimum hundreds of finished consumer surveys which averages to almost a thousand.
Reliable, Impartial Customer Reviews
Score for a rating are placed below the ad and calculated based on industry averages. All ratings are given by actual customers and they are 100% objective. Google takes care of all the hard work and all you have to do is enjoy
Scores will give you higher credibility than the competition and it will definitively make you stand out. Your company will enjoy an immediate benefit from it
To some who are concerned regarding particular industry segments, consumer ratings annotations may perhaps turn out to be a practical instrument to also boost conversions.
Google Runs Surveys Regularly
Google Stated that "If you want to boost your rating in a particular category... make improvements that your customers will notice. AdWords runs surveys regularly to reflect current consumer opinion," At any rate the search engine also made available an opt-out for the consumer ratings annotations.
Consumer ratings annotations is supposed to give shoppers a good idea of what a company is all about, making sure that they will be rewarded for the good work and penalized for not keeping up with the good work.
Are you interested in evaluating your business? go to https://services.google.com/fb/forms/consumerratings/ or submit a review extension to get a similar effect (even though the boost in CTR wouldn’t be as high).