Online, we have an abundance of ways to track visitor activities. Tracking cookies, heat maps, click tracking, ad retargeting etc, but as almost immediately as that person gets the phone, we’re gone astray. But we don’t have to be. With no call tracking, you have no idea what web pages that caller has gone off to. Consequently all of the exertion you’ve place into designing user flows, and development that lead when they’re online turn out to be all but invalidated if they make a decision that they wish to connect with a live person.
Not all clients take pleasure in filling out lead forms and inbound phone calls are many times more prone to convert compared to an inbound web lead. It becomes obvious, if you’re not tracking your phone calls, you’re wasting a lot of potential. There are many software that help you with that but we will rather focus on the options for call tracking offered by Google.
Call tracking is a technique to track the overall efficiency of a campaign where the primary call to action involves your customer calling the business.
You know that your PPC ads generate online conversions and offline conversions. With the huge intensification in mobile advertising, the probability of your ads generating phone call activity is even larger.
Call Extensions Options
The Call Extension allows you to put out your business phone number with your text ads in search results athwart computers, tablets and smartphones. Getting your phone number up is actually just the primary part. For smartphones, this is all you must do to start tracking click-to-call activity – and every click-to-call will be charged to you as a usual CPC charge.
You can use the call tracking only with a forwarding number and not while using your own business phone number.
Tracking these manually dialed phone calls with Google forwarding phone number
For computers and tablets, you can opt for a Google Forwarding Number and pay NOTHING to have Google publish a forwarding number with your ads that successfully tracks the number of calls.
You can twist these options to just illustrate the phone number with smartphones. And for smartphones, you can even compel the searcher to click the phone number by disabling the website link. These options are a grand first step toward seeing phone call goings-on related with your text ads in search.
You should make use of Google’s Call Extensions perceptive that you are merely getting call data when the searcher has seen your phone number associated with a text ad.
Calls tracked via mobile click-to-call activity in addition as physically dialed calls through the forwarding numbers are all tracked in your AdWords information. Every call is recorded beneath the Dimensions tab and the Call Details view. As of now you can see the amount of calls, nature of call whether it is mobile click-to-call or manual dial, duration of call, and as well as the the area code of origin.
Manually dialed call statistics is available as Call Details underneath the Columns editor and can be included to your campaigns and ad groups.
Mobile click-to-call data is also available as a Click Type segmentation for mobile-targeted campaigns.
Google’s Call Extensions are a grand instrument for receiving some fine reporting on call activity related with your search ads. The execution is very simple and the reporting is at your in reach.
Maybe you can make use of this information as power to get complete call tracking from your Business. You can make use of this information to demonstrate that your PPC hard work are doing more than generating clicks and online conversions.