Google’s Call Extensions are a great tool for receiving a number of top-level reporting on call activity linked with your search ads. The execution is further than effortless and the reporting is at your hands.
Maybe you can make use of this information as leverage to acquire full-scale call tracking. You can make use of this information to demonstrate that your PPC efforts are doing further than generating clicks and online conversions.
Similar to any Internet marketer, you know that your PPC ads produce online conversions and offline conversions. With the colossal intensification in mobile advertising, the probability of your ads generating phone call activity is even bigger
The need to track calls is enormous, but it can be demanding. There are copious software options existing.
Google got into the incursion a while back by bringing in Call Extensions straight into the AdWords interface.
Calls tracked during mobile click-to-call action in addition to by hand dialed calls through the forwarding numbers are included in your AdWords figures. Every one of the calls are recorded beneath the Dimensions tab and the “Call Details” view.
Starting here you can observe the amount of calls, kind of call (mobile click-to-call or manual dial), duration of call, and even the area code of origin.
Physically dialed call statistics is available as “Call Details” beneath your “Columns” editor and can be added to your campaigns and ad groups. This is fine top-line statistics, but doesn’t clarify much on ad or keyword level movement.
Mobile click-to-call data is in addition published as a “Click Type” segmentation for mobile-targeted campaigns.
Call Extensions Options
The Call Extension allows you to make known your business phone number in the midst of your text ads in search results for computers, tablets and smartphones.
Putting your phone number up is in fact just the primary step. For smartphones, this is all you require to do to initiate tracking click-to-call activity – and every click-to-call will be charged to you as a usual CPC charge.
In support of computers and tablets, your number will be available subsequent to setting up the Call Extension.
You can start tracking manually dialed phone calls with Google forwarding phone number. For computers and tablets, you can select to pay a least amount of $1 for each call to have Google put out a forwarding number with your ads that efficiently tracks the number of calls.
You can modify these options to just show the phone number with smartphones. And for dataphones, you can even compel the searcher to click the phone number by putting out of action the website link.
These options are a grand primary step en route for seeing phone call activity connected with your text ads in search.
You should use Google’s Call Extensions perceptive that you are only receiving call data when the searcher has seen your phone number associated with a text ad.