Targeting has become even more fascinating when you bring languages into the mix. Google provides the opportunity to target up to 40 languages, which is awesome and offers infinite opportunities. To target ads at specific languages, Google looks at the language of the Google interface.
If you are not certain which language your interface is set to, you can spot your interface language settings in the URL when you make a search. Although it does not actually relate to English speaking countries, this component needs to be comprehended when looking at diverse languages as you may fail to benefit from a large share of viewers. For instance, you are a merchant and want to sell your product in Greece you target your campaign at Greece as a country. If you only target your ads in Greece and for English speakers, your ads won’t be displayed to all users searching in Google Greece with their browser set as Greek! This is more than likely to decrease the reach of your campaign.
Furthermore if you desire to use multi-language ads, it will be actually imperative to set your campaigns properly to make certain most favorable results.
The biggest drawback of targeting your Ads based on language is that Google Adwords doesn’t translate your Ads. It only shows to users according to their Google interface language setting. If the user has set the interface language setting as “Greek”, you can select Greek in your language settings and show the user your current ad.
Target by Language
Now your Ads will be shown to a market that speaks Greek and English.
For instance if your products are normally searched in English and Greek and you want to dish up ads in Greek to Greek speakers and English ads to English speakers.
Firstly, you will need to place 2 campaigns targeting Greece as the location. The campaign using Greek ads will have to target Greek only and the campaign using English ads will have to target English only.
When someone searching in Google Greece with his interface set to Greek, the Greek ads will be shown. But if the interface is set to English, the user will see ads in English.
it is also really vital to stare at the keywords as they will play a large function. If somebody searches in English in Google Greece with a Greek set as the language, the ads will only be shown if the definite English keyword is integrated in the Greek campaign targeting Greek, so your Greek campaign will require including both English and Greek keywords to reach any probable combination of language.
For multi-language campaigns, it is stoutly recommended to target each country and language combination with a precise campaign, but do not fail to remember your keywords. This will assist in targeting global users with the right language and consequently have a much stronger impact in terms of CTR. Clearly local landing pages in the correct language will also be vital to achieve better results