There are 3 main keyword match types in Google AdWords that each have different functions. They also each trigger different results. What exactly these results are, we will see in a sample below.
Each of these match types looks different in Google AdWords. Here are some concrete examples of search queries.
There are two other ways to match keywords. Broad Match Modifier is quite known while Broad (session-based) is rarely taken advantage of. Here is a short overview about them.
"Broad Match Modifier" And "Broad (Session-Based)"