All new “Engagement” ads (in beta) are the latest addition to the Google Display Network functions. Advertisers can contact their Google rep to opt into the new creative formats, and the new ads are priced on a cost per engagement basis, where advertisers are only charged when users interact with the ad units.
Engagement Ads are innovative, ingenious ad formats that assist you hook up and connect with customers in the instant that matter. They blend in standard display units, which permit them to balance athwart the web and then spread out to a bigger format subsequent to an inventive two-second hover delay. This delay gets clear of roughly all accidental expansion, giving a better-quality user experience and added precise reporting to marketers. Engagement Ads unites the knack of brand building with the discipline of performance display.
Engagement Ads are adapted to user engagement and not clicks, and are accessible on a cost-per-engagement (CPE) basis, permitting marketers to bid and shell out just for user engagement. This may convey liability and effectiveness to a meaurable display campaign.
Engagement Ads permit the similar flexible targeting forms as on YouTube and the Google Display Network, turning them to an effortless supplement to any pioneering or on hand campaign. Additionally, CPE value and optimization pooled with fit user engagement, assist you to compel good results.
Engagement Ads let you hook up with users by means of numerous imaginative formats. Lightbox Ads allow you to place stunning creatives, videos, YouTube Mastheads, or Google Catalogs at the front of concerned users. Standard Expandable ads permit comparable functionality at an even larger degree by fitting into the mainly trendy IAB ad sizes crossways the web. Engagement Ads use the complete reporting capacity of AdWords and DoubleClick Rich Media to gauge what is important for brands.
The new ad types include the following:
Expandable Display Ads
Expands subsequent to a 2 second hover. Based on the customary rollover-to-expand interaction method, Standard Expandable ads are superior at deciding a user's intention to engage by adding up a two-second hover delay, plummeting unintentional hovers and abandoned expansions.
120×600 – Expands to 240×600
160×600 – Expands to 320×600
200×200 – Expands to 400×200
250×250 – Expands to 500×250
300×250 – Expands to 600×250
336×280 – Expands to 672×280
468×60 – Expands to 468×180
728×90 – Expands to 728×270
Hover-to-Play Video Ads
Will probably substitute the legacy Click-to-Play format. Convey the complete visual, audio, and motion influence of video to a regular ad size, by means of the similar 2 second hover delay and cost-per-engagement pricing as expandable ads. These fit ads permit your brand offer an engaging experience to the user, appealing to them to hang about thus far maintening the experience on the original webpage. Nothing like other Engagement Ads formats, Hover-to-play is fashioned by means of the Display Ad Builder as an alternative of DoubleClick.
Video Plays after a 2 second hover
Google AdWords Hover to Play Graphic
Starts with standard sizes but expands to close to full screen experience. Embed a YouTube video, game, or other stunning bit of content into a typical IAB-sized, scalable ad unit that expands into a near full-screen canvas. Subsequent to a 2 second hover delay to assist settle on that a user in fact wants to engage, content expands in the front position while a dimming effect on the page behind makes your content be prominent.
Standard Lightbox ads start with IAB sizes and expand to 900×400
Masthead Lightbox ads permit marketers to repurpose YouTube channel masthead and ad expands to 970×250. Take advantage of on ready made YouTube Homepage Masthead creative bits by reusing them in the Lightbox format. A 2 second hover delay apply to help out get rid of unintentional expansions and present a superior measure of whether the content has authentically engaged the user.
Catalog Lightbox ads permits user turn over throughout a merchants Google Catalog to look around for products and stopover the site to buy Extend the content of your printed catalog transverse the web so users connect with a gorgeous, digitized version. Shell out only when your catalog is opened and get admission to metrics like page flips and product views as they digitally look around. Test and arrive at fresh audiences, get rid of conventional printing and shipping costs, and understand customer behavior for potential ad campaigns.