Rocco Alberto Baldassarre
Understanding the fundamentals of search engine marketing is barely an exclusive ability any longer and it is becoming tricky to differentiate yourself from the multitude of marketers competing with you for jobs and clients. Auspiciously, Google offers a certification that can help you stand out from the pack by guaranteeing employers and clients that you understand the fundamentals of the AdWords platform. With Google AdWords providing unsurpassed reach online, an AdWords certification can be a very big advantage on your part.
Google makes available all the study materials you need to get ahead of the fundamentals exam at the Google AdWords Exam Study Learning Center. One glance at the scope of the study guide and you’ll recognize that there is a lot of material to read through. Providentially, Google arranges each section of the test so you don’t end up studying material you won’t be tested on. There is also an alternative to print the materials you require to make studying offline trouble-free. Don’t fail to notice the hyperlinks with videos and comprehensive descriptions on topics.
Make sure you have all the materials you need printed out so you can reference if required. Some of the questions are a little ambiguous so it does help to go back to the source and double check before you answer. The exam evaluates exactly the study guide they give you. Drill yourself on answering questions.
Modules from the Learning Center to Review
Introduction to AdWords designed specifically for beginners wanting to learn the basic theories behind Google’s Adwords. Is an introduction to Google Adwords and some basic tips and tricks. By reading this article you will learn the differences in choices and the consequences these can have on your online campaign.
Account management guides you through the steps needed to run a successful AdWords campaign. Themes, goals, objectives are all set. This will teach one to prepare the account and tailor the campaign to your business in your specific industry. This part covers Setting up an AdWords account, Account management with the complexity of building and managing AdWords accounts.
Campaign and ad group management list details of several helpful hints that can save you time and headaches when you're creating an AdWords campaign: Campaign strategy, Campaign set-up, Managing campaigns, Introduction to ad group management and Understanding your ad status.
Keyword targeting Provides information on how to make the correct choice of keywords which is very important because the targeting of ads by Google is totally dependent upon the keyword selection. Keyword choice is also a very large factor in determining the level of exposure the Google ad receives, and to a large extent, who sees the ad. This part includes Keyword management & troubleshooting, Keywords and the display network. If you have already setup your AdWords account you will remember how AdWords requested that you create your ad first and your keywords list after.
Language & location targeting Provides information on how you set up your new AdWords campaign since Google allows you to target the geographical area that you would like to cover. This helps keep your ads effective and your return on investment high. By choosing the right targeting, you will be able to reach your potential customers in the areas you serve or do business in. All advertisers must choose a language and location to target, so it's important to understand this part of the fundamentals.
Ad formats Provides information on how to write strong ads and test different types of variations. Ad performance is highly effected by Google assigned quality score and the marketable quality of the ad itself. Learning this will ensure one can deliver eye catching and highly converting ads that will yield a high quality score due to their compliance and relevance. Quality ads are the deciding factor in determining if your campaign will succeed. It will tell you why ad copy is so important and how to write AdWords ads that will bring you a high click-through rate and at a lower cost per click.
Budgets and bidding Provides information on how to monitor your bids to be sure you’re spending your money in the right places. Covers factors that can help you decide over one bidding strategy or another. This should be enough to have your campaign started, and see how it works in real life.
Measurement and optimization Provides information on several things you want to monitor to evaluate the performance of your Campaign. Tracking your results is the definitive way to discover if you are making money or not. To see how your campaign really performs, you need to learn how to determine your return on investment (ROI) and generally how to keep a keen eye on every minute detail by using the right tools.
Performance, profitability, and growth Provides information on being able to effectively track and manage progress within your campaigns which is critical, and there is a very real management cost to building out an overly large campaign. It covers Budget growth, Bidding for performance and Profitability and lifetime value
Managing multiple accounts provides information on time-saving tools you can use to manage a large account or many accounts at once. It highlights AdWords My Client Center (MCC). These tools can help you streamline workflow and track detailed information about each click on your ads.