The setting of bids is very important to ensuring you only spend money at a level that is profitable for your company. When setting your bids it is important that you have in mind how many clicks it will take on average to get a customer and how profitable your products are .
With this information you can work back to how much you can afford to pay for a click. Google recently introduced a solution to aid advertisers in bidding.
You will be capable to make use of flexible bidding strategies in enhanced campaigns. The said bid algorithms provide a noteworthy advancement and an extensive assortment of options in comparison to enhanced CPC and conversion optimizer options that was in the past accessible and as well lets you to blend bid rules across campaign and ad groups.
Target Search Page Location
The AdWords blog post give details in reference to this bid rule as follows:
"Automatically tries to get your ads to the top of the page, or onto the first page of search results."
Comparable bid rules are accessible inside different paid-for search management tools that in fact might give improved outcome. The details given by Google in its blog post particularly calls out changing your bid for the top of the page or reaching onto the first page of results.
This form of bid rule contrast straight to bid to position bid rules that are accessible in other paid-for search management tools apart from it does not tender a great deal adjustability. Bid to position bid rules permit you to choose the place you may wish to target and not solely the top place. This may let you to manage your location as opposed to merely having your bid elevated up to get your ad in the top position.
An improved bidding option from the previous "Automatic Bidding" preference, this can make the most of the amount of clicks you obtain inside a set budget.
One can use this bid algorithm if you're trying to bring a lot more traffic as possible to your website however having a inadequate budget. This is a good option for a broad consciousness.
A modernized adaptation of the Conversion Optimizer, this bid algorithm will change your bids to reach a CPA goal you have given.
One can utilize this specific bid algorithm if you come about having a goal dollar amount you are agreeable to use on advertising to get a new client. This form of bid rule is frequently made use of in lead generation campaigns.
A modernized adaptation of Enhanced CPC, this selection routinely regulates your bid on the probability of you getting a click. You may wind up finding Google constantly elevating your bid into the top spot to produce clicks.