Question: I am not getting enough clicks with my maximum CPC. What should I do?
There are industries with prohibitive advertising costs on AdWords. The high cost is not only the indicator of a high competition of the market but it also tell us some more information:
Notwithstanding that, you might be facing problems with advertising in expensive markets. In cases like these, you should find alternative advertising solutions to the mere Google Search Network.
Some examples could be:
Also, it is very important to consider another side of the story. Your business cannot depend on only one source of traffic / sales. You need to differentiate your risk and at the same time look for new potential opportunities. This means that you should not stop at the Google Search Network also if this is very cheap for your business!