Indisputably, it is very annoying not know what keywords are generating traffic to your site and see a not provided column in your analytics data. Definitively, it would be great to know what's working and what's not for you.
There are some workarounds you can make use of to find out more about that traffic. Here are some important means you can view in switching the data now that Google isn't giving. Let's dive into a new move toward PPC performance reporting using the metrics we still have in combination with a couple new KPIs. This should supply quite precise organic search performance results and allow you to comprehend if you're successfully driving more visits based on your optimization activities.
1. URL Level Traffic
Even though we can not observe many of the keywords that compel traffic to a site from Google, we can observe what pages that traffic goes to. Through recognizing the pages that compel the majority of organic search traffic to the site and associating which keywords those pages are ranking for, we can associate modifications to both traffic and rankings to make out if we can spot positive or negative modifications.
Yet, we can get better context around these traffic and ranking numbers by studying them in combination with the Google Webmaster Tools keyword data.
2. Utilize Google Webmaster Tools
You can still acquire keyword data in Google Webmaster Tools, through going to Search Traffic > Search Queries. This data at times incluedes search data from encrypted searches. There are a few filters, so you can dive deep into items like web against mobile. It just tracks back for a partial phase of time, at present merely ninety days. It also gives you impression against click data, which is data Google by no means provided webmasters in Google Analytics, so it can assist you observe what keywords people are making use of where your site got an impression in the search results, but the user didn't choose your website for whatsoever cause.
Using Google Webmaster Tools is at present the most dependable and precise way to get keywords from Google encrypted search.
You ought to remember of going in your account at least monthly and save your data, as it can be downloaded in mutually CSV and Google Docs, so you do have access to it perpetually.
3. Observe Non-Google Keywords
Observe your non-Google search engine referral traffic. While Bing and Yahoo don't give the quantity of traffic that Google does, insight can still be acquired regarding the keywords that are pouring traffic to your site, especially at the URL level. This is particularly spot on for those sites that have a noteworthy quantity of traffic.
4. View Historical Data
You will still boast of every one of your historical data for keywords previous to the SSL switch to Google. At the same time as you won't have admission to the latest data, your previous data is still going to be important, particularly for the purported evergreen data that has been functioning fine time and again for an extensive period.
You can in addition utilize your historical data to observe seasonal content, for instance considering what keywords and content has done well over Thanksgiving last 2013 and put that into practice to the possible keywords and content for the similar period this year.
5. Utilize Filters to part '(Not Provided)' Data
Seeing that you have a seventy percent "(not provided)" rate is not extremely constructive for webmasters. However you can turn that information to something rather significant and useful. You can place filters for every one of your "(not provided)" traffic in order that it shows you the behavior on the landing page for every one of those "(not provided)" referrals. Consequently albeit you may not recognize the precise keyword that's bringing in the traffic, you can in its place filter it so that you have somewhat a bit more thought of what the user was looking for when they got to the page.
6. Make use of Google AdWords
Making use of Google AdWords will still be helpful, mainly if businesses are attempting to establish the worth of whichever traffic keywords, or keywords they suppose are the ones that are converting fine and would like to test it ahead of when they lob further budget into the PPC for those keywords.
Spending on AdWords doesn't get you any referral data for organic search keywords, even though a customer clicks on an organic search result for your website while an ad for your site in addition comes itno view.
7. Make use of Google Trends
Making use of up-to-the-minute Google Analytics has been a fine means to be able to see content on the website that is trending with referrals from Google search. It can give you insights into what is trending and thus what is bringing you traffic except devoid of the keyword data, you'll be unable to know what the possible keywords that are bringing in viewers to a page on your website.
From time to time approximations can do the job if you have a notion as to the reason viewers are landing on a particular page on your website. However, that page can envelop an adequate amount of keywords or be broad that you'll effort to decipher which keywords is the reason of your traffic.
If you do become aware of an enormous prickle in traffic and you believe it might be something interesting or trendy, but the preponderance is "(not provided)", looking-through Google Trends can perhaps provide you a suggestion on what precisely it is that is trending. It can assist you if you're besieged to understand what particularly is bringing in hefty amounts traffic and its reason.
8. Evaluate On-Site Searches
You ought to confine every one of the on-site searches that viewers are doing on your website, therefore you can in addition acquire a greater thought of precisely the keywords they are for.
9. Make use of Search Volume Tools
If you're attempting to develop into new keyword areas, you can make use of the Google Ad Planner to look inyo search volume and estimated clicks (on ads) for specific keywords. This will definitively be good in order to include some of these keywords into your SEO strategy
10. Total Organic Search Visitors
This will still be your primary metric. Find out how much your organic sales change based on your PPC budget and try to figure out the relation between branded sales and advertising budget. If this relation is strong, you then know that a good portion of those not provided keywords could be branded ones!