One of the most significant fundamentals to building an online marketing strategy around PPC is understanding your viewers. Once you take hold of what the average searcher, and more distinctively, what your target market is looking for, you can more efficiently reach and keep those users.
Build for users, not search engines. When users have a appalling experience at your website, when they can't complete an undertaking or locate what they were looking for, this frequently draw a parallel with meager search engine performance. Conversely, when users are contented with your website, an encouraging experience is produced, mutually with the search engine and the web site providing the information or result.
Statistics of Online Users
>>> 91% of Adults who use search engines to find information on the web the same figure of search users find the information they are looking for always or most of the time.
>>> 54 % of all search engine users utilize a sear engine at least once a day
>>> 16% of all daily inquiries on Google that have never been seen before
>>> A huge percent of people learn about new or important info that really helped or increased their knowledge
>>> While 50% found a really obscure fact they didn’t think they would stumble upon.
>>> 41% on the other hand got conflicting or contradictory information
>>> 34% got so much information in a set of search that overwhelmed them as opposed to the other 34% who found critical information that was missing from search results
What are users looking for? Here are three types of search queries users usually carry out:
>>> Transactional Queries - Action queries such as buy a new cropped top or download a movie.
>>> Informational Queries - When a user seeks information, capital city of Indonesia or the history of the tower of Pisa.
>>> Navigation Queries - Search queries that seek a particular online destination, such as LinkedIn or the homepage of the Huffington post.
When visitors type a query into a search box and land on your site, will they be satisfied with what they find? This is the primary question search engines try to figure out millions of times per day. The search engines' primary responsibility is to serve relevant results to their users.
It all starts with the words typed into a small box and then it is all up to you to manage to show relevant content and transform potential visitors into customers via great marketing strategies.