Remarketing, or retargeting, increases attention to a product or service which your possible customers have both visited or displayed in the past.
This could include somebody who has only just visited your site but has left it or did not buy, for example ditching the cart just prior to making a conversion.
One of the utmost advantages of a remarketing line of attack is that the advertisements are targeted to earlier visitors and are customized to a product or service that they may authentically be interested in, based on past browsing behavior. This can drive visitors to your site and potentially recapture your customers’ attention.
Pros of Facebook Remarketing
Facebook remarketing targets visitors who have previously visited your site and gives them an advertisement that is appropriate to their wants. The brilliance of using Facebook is that that viewers can be approached on a different mean that a mere advertising on a website of the display network.
You can produce advertisements by means of Facebook’s ad platform, targeting numerous demographics by means of specific interest targeting or broad category targeting as a model. These same ads when displayed in Facebook result in higher conversions due to the use of product images and or branding.
Another aspect of Facebook advertising is Facebook Exchange (FBX). FBX is real time bidding for remarketing Facebook ads. These ads are highly custom tailored to users' behaviors allowing you to target users who have made actions outside of Facebook. Marketers can then apply tracking cookies across their pages in order that they can retarget the same users with personalised advertisements once they log back into Facebook.
A Suitable Strategy
The foremost step is analyzing your figures. From here you can target specific groups that have engaged to a certain extent with a product. This can be pertain to visitors who have looked at a single page to people who have stopped from the last shopping cart stage as mentioned above.
As opposed to having a generic ad for all, you can apply an ad per product. For instance if you have 100 goods, you would have a customized advertisement for every single one. This way you are making the experience distinctive to the user.
With remarketing campaigns, it is foreseeable that you will replicate costs in your pay per clicks, but you have an elevated chance for conversions as the customers have been somewhat considering you already.
Here are a few tips to consider:
- Create compelling headlines and post texts
- Choose images and colors that look vivid against Facebook’s blue/white.
- Rotate creative as a minimum every three weeks to not get to a status of ad exhaustion. The rotation window may differ depending on your frequency caps and amount of users in the user list.
- Run special promotions and experiment with free offers, discounts, promos, or other programs to compel supplementary Facebook fans or sales.
- Testing fonts, colors, images and call-to-actions can make the difference among a low CTR and an elevated one.
- Punctuation and grammar are key to attracting your user’s consideration.
- Place exclamation points and quotations that will intensify the call-to-action.
- Make certain to throw an extensive net by testing as many ads as possible
- Grab their attention the best way possible and split test alternatives
- Promote engagement by giving out questions in the title
- Capitalize words that catch the eyes such as FREE or SALE.