Facebook now allows to target people by employer and job title. This is a move to contend with LinkedIn advertising, which is based on B2B Advertising as one of the main sources of profit.
This new way of promoting on FB is currently available world wide but there is a part of it that is available only in the US because it leverages on partners categories.
This refers specifically to groups of users sorted by specific job roles (very handy when you do not want to waste your money elsewhere):
In the past brands were just able to target ads on the basis of whether somebody liked a business’ page. However someone who likes Wacoal on Facebook may not be the best applicant for a Marketing Director opening with a Underwear Brand.
Distillation of searches by employer and job title will make Facebook a well suited alternative for looking for applicants as well as advertising b2b solutions.
LinkedIn is wonderful for b2b and it will probably keep being the way to go for business solutions. However, Facebook can find its sweet spot as well, however the content has to be extremely well prepared to generate a good outcome.
You ought to be more interesting if you would like to be noticed on Facebook. Employer and job title targeting will not essentially be restricted to b2b marketing and recruitment. Businesses may employ somebody’s job title and employer to try to make assumptions about their purchasing behavior.
Facebook stays purely a social site, not a professional site. Facebook’s future ad targeting changes may revolutionize that.
The upcoming improvements to Facebook’s advertising system are at present still being tested and more updates will follow up shortly.