Let’s suppose an advertiser is working on building an email list to later reach out to them or to send an emailer. The advertisers probably use MailChimp or a different tool to perform this task effectively.
Not every one of these prospects likes your business’ Facebook Page or are in any way ready to buy from you. They might not trust your business yet or you might not simply be their top of mind brand in your product category.
Businesses can currently export that list of prospects into a one column CSV file and upload it into a Custom Audience on Facebook. After that, Facebook will combine the email addresses with existing users to serve your ads to just those users.
You Won’t be Limited
Businesses can still use other targeting in addition to that. This means that using custom audiences won’t limit you. It will actually be a great boost!
Businesses could also make use of a phone list or Facebook user ID list. For those wondering about the subject of privacy, the email addresses and phone numbers are hashed or encrypted prior to being uploaded to Facebook (this is what is mentioned in FB’s terms and conditions).
There are regulations that you have to go after when targeting ads at Custom Audiences for your business. You need to have data that has been shared voluntarily by customers and not data that you use at your advantage even without a consent. If you’ve decided that you can utilize that data for Facebook advertising, this is an incredible advantage for you given that you’ll be reaching users who are by now close to your business.
Facebook Custom Audience Creation
You have to to make use of Power Editor with Chrome or the live account.
Inside Power Editor, you will need to open up your advertising menu and click on Custom Audience:
At this point, you have to assign a name for your audience. After that choose whether you are uploading a file of emails, phone numbers or Facebook UID. Make certain that it is a CSV or TXT file with just a single column and no header row. After that upload the file.
You will now be able to create the new audience in your ad targeting as custom audience.
You can in addition use custom audiences to exclude some users from a given promotion.