Nowadays, social media are growing their importance as a sales generation tool and therefore you need to make sure to track and evaluate the quality of the clicks that social media are delivering to your website.
Google Analytics – A Brief Introduction
Google Analytics is a free-of-charge website analytics tool. It works by simply placing a string on code in your website’s code and it collects all sorts of data you would ever need. A more advanced set up will allow you to track advanced data and will speed up your website optimization.
This data includes which pages visitor views, the duration a visit on your site and which website referred the user to your page. Over time, you can view trends in your website traffic, including how many visitors Facebook refers to your site every day, how many people are coming to the website thanks to paid ads etc..
Did you know that you can have a look at real time statistics about your website? Just log in your account on the Google Analytics page. Go to the Home button and choose Overview beneath the Real-Time menu to see the statistics about users that are currently visiting your company’s website.
The Standard Reporting tab is what you will work on most of the times since it includes historical trends and therefore it gives a more long term view of traffic on a website.
Traffic Sources – Referrals
You may look at Facebook referrals by choosing the All Referrals option in the menu situated beneath the Acquisition tab.
Google Analytics makes available a list of referral sources and ranks them in the basis of on the number of users came from that site. For instance, if you want to find out how many people came via Facebook, locate Facebook in the list of referrals and select the Facebook link to get date in relation to these referrals. Please consider that this might not work out if you do not set up custom UTM tags to your links (https://support.google.com/analytics/answer/1033867?hl=en)
This page makes available information such as the number of individual visits referred by other sources, the amount of pages the visitors looked at, the average time on site the visitor spent on the website, the number of new users compared to returning visitors and much more information!
You can in addition make use of the drop-down menu in the top right hand side of the report to set up the time range you desire to analyze
The referrals report in Analytics will help you figure out if you are investing your time and money in the right sources. Additionally, it will help you analyze what is working well in order to invest more time in it!
Make sure to tag all of your incoming traffic sources and take advantage of this additional data to optimize your profit.