1) Posting Fake Post Titles to Get Readers & Talk About Something Else
We all know the riddle. How many times did you see people posting very attractive and interesting titles to then find out that the information in their posts is about something completely different or is completely useless? This happens way too often.
Create titles and status updates that tell the real story of what people will find once reading the content of your Posts. This will boost your credibility and help create a REAL niche of followers
2) Not using a proper profile picture
You might consider it obvious but there are way too many profiles with profile pictures that are not really well chosen. As a rule of thumb avoid impersonal pictures, cartoons or any other picture that is not professional enough to post on LinkedIn.
A great tip is to test pictures and use the one that generates the best engagement and interaction with your profile
3) Bugging People With Personal Messages
It’s true, LinkedIn is a professional network and it makes sense to contact somebody you believe you can help with your service. If that somebody does not get back to you stop being pushy and understand that he’s saying you no.
Being pushy might harm your brand and credibility. They will eventually get back to you when they realize you can help them thanks to your engagement in the social network.
4) Not Replying to Incoming Messages
It is not nice to not receive an answer to a message, even though you might get a negative feedback. You will stand out by simply replying politely to all potential pitches you might be getting. This will definitively make you much more likeable than never replying.
The same thing applies to comments to your posts. Why would you even post things if you are not going to take the time to reply? I have seen way too many profiles doing that!
5) Having a profile and not engaging in the conversation
Having a LinkedIn profile and not engaging in conversations related to your industry won’t make any good. Commenting, liking and starting conversations will give you a boost in profile views and connect requests and it will expand your network considerably.
6) Poor Job Descriptions
You have got to describe current and past job descriptions in a very detailed way. This will give you several advantages:
Make sure to use industry related keywords while creating your task descriptions and you will see quite an immediate impact!
7) Don’t Comment Without Reading Things
Today I was browsing my LinkedIn home page and saw a comment completely unrelated from the content of the article that was shared. It was clear that the person commented just for the sake of it. Save yourself from the embarrassment and don’t do it.
Of something seems in line with your skill set , read it before commenting. You will look smarter and to the point!
8) Don’t Be Afraid to Challenge an Opinion
If you see something you disagree with, voice your expertise. Most of the times, this is one of the best ways to improve everyone’s understanding about a topic. However, make sure to:
- Have a valid point. Do not contradict an opinion if you are not sure about what you are saying. You might lose in brand value
- Be polite and never offend somebody else’s opinion. Being respectful is the best way to build a positive brand image
- Don’t disagree just for the sake of it. Do it with the clear intention of helping others get the better side of things and not with the intent to benefit yourself as a “I know it all” kind of person
9) Don’t Find an Error in Everything
That’s annoying. If something is not relevant, leave it go and focus on what’s important in an article. You are not paid to find mistakes in every post. Why wouldn’t you use your energy to rather improve what others did by leaving a comment that adds to a conversation?
10) Posting Personal Content
Don’t you have Facebook for that?
After all of that, I would like to hear YOUR opinion. Do you have any more points you would like to share? I am sure you do! Let everybody know!