Google is at this time attempting to solve this problem by providing a new "Search Network with Display Select" option.
How it Works:
This Display Select option makes use of enhanced signals and techniques to establish which of the display network websites the marketers ‘ ads are expected to achieve the best results.
So as an alternative of basically showing up on display network sites based on keywords or other targeting methods , Google is at the moment also looking at mutually quality and performance for Display Select. That means your ads are more likely to have a lower reach but they will be more likely to be interested in what you have to offer.
It is Always Better to Run Display & Search Separately
Advertisers who manage their search campaigns and their display campaign separately won't need to change anything.
By adding this algorithmic layer to the display network, marketers can be sure that Google will do its best to serve your ad in the most profitable spots. Give it a shot and see if it benefits your business
Google does recommend that if you are running Search and Display campaigns independently, you ought to keep them divided for better control over bidding, budgeting and targeting.
To start using this AdWords feature:
- Sign in to AdWords
- Select the Campaigns tab and go to Settings.
. Beside Campaign type you’ll notice a yellow notification regarding upgrading to Search Network with Display Select. Choose Get started and afterwards Continue.
- Choose a campaign to upgrade and click Continue.
- Click Upgrade now.