If you have ever written a Google text ad or any text ad for that matter, there is a fine chance you’ve had to fight the urge to use an exclamation point or a question mark in the title of your ad, at least once!
For those that have had to fight the urge on more than one occasion, Bing Ads has announced some news that you will enjoy. You can be one of the first to try out a new marketing tactic. It is rare that internet marketing professionals get to try out a brand-new tool, or even better, to try out a technique that has previously been prohibited.
“We have removed the restriction on use of exclamation points in ad titles from the Content and Style Guidelines. A single exclamation point is now allowed in the title of an ad.”
The revised Bing Ads guidelines also state that “One exclamation point or question mark is allowed per sentence in ad text.” So not only are advertisers permitted to make use of exclamation points and question marks in titles, but in the text content also
The change has been rolling out in silence so be on the guard for any Bing Ads that grab hold of your watch with additional forms of punctuation.
The use of Exclamation Marks in titles or headlines have notoriously been off-limits when it comes to PPC campaigns on Google, LinkedIn, Facebook and other advertising platforms.
Bing is now saying it allows it. It is indeed possible. Bing Ads has confirmed that it is adequate to use one exclamation in the ad headline, in addition to an exclamation mark in the ad text. So move ahead and make out if the exploit of an exclamation mark in the title of your PPC ad banner will move up that CTR sky high.