Besides receiving data on clicks, impressions, and cost estimates, AdWords advertisers can at the present furthermore distinguish estimated conversions through its Bid Simulator tool.
The Bid Simulator tool calculate approximately what advertisers results could have been on the search networks by bringing together and evaluating data from ad auction on Google from the last seven days.
The tool takes into thought data counting Quality Score, competitors’ bids and keyword traffic, by means of that information to approximate where ads would have shown, how recurrently they would collect clicks, and at present, how many conversions the ad campaigns would have garnered at diverse bids.
Google pointed out that the longer the history and the more conversions advertisers have, the more precise the estimates will be. Furthermore, don’t eliminate or move about the conversion tracking tag for the reason that it could nullify the estimates.
To get started using the Bid Simulator tool, sign in to your AdWords account and choose the Campaigns tab or the Ad groups tab. The Simulator icon will emerge in the “budget” column if you’re on the Campaigns tab, one in the Max. CPC column if you’re on the Ad groups or Keywords tab. -
Feature of Bid Simulator
The simulators puts forward conversion approximates to assist you to appreciate the amount of conversions 1-per-click and many-per-click your ads may have gotten if you had set dissimilar bids.
Points to ponder
- Conversion delays
Conversions are at present reported up to 30 days subsequent to the click. The bid simulators conversion calculates approximately how numerous clicks may result in a conversion in roughly one day, based on clicks from a current seven day period.
- Sparse conversion data
There is more often than not less conversion data than click or impression data while calculating these estimates, so conversions can be more complicated to approximate. The longer the history and the more conversions you have, the more precise these estimates will be.
- Changes to Conversion Tracking
Getting rid of or moving the Conversion Tracking tag could nullify the estimates. Don't create any key changes to the Conversion Tracking code for no less than two weeks previous to using the bid simulators for conversion estimates.
- Conversion definitions
Conversions rely not only on ad clicks, save for in addition on the actions that clients take on your site. This can also make them more complex to forecast.